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Message from the President and CEO

Striving to be a company society wants to exist by continuing to create technologies and products with new value please customers, we will endeavor to provide even better products by redoubling our quality assurance activities.

Bringing all Honda’s resources to bear in a global effort to strengthen our business structure

Striving to be a leader in environment and safety

We’re finally beginning to see subtle signs of a recovery in the global economic slowdown that began with the financial crisis in the United States in 2008. Although a full recovery in our businesses in Japan, Europe, and the United States will take more time, Honda delivered products to more than 24 million customers worldwide through its motorcycle, automobile, and power product businesses in FY2010. I’m confident that these results are the product of a concerted effort on the part of our associates, suppliers, dealerships, and other partners to supply products and services that will please customers while respecting local culture and customs in accordance with our policy of “manufacturing close to the customer,” a philosophy
Honda has embraced since its founding.
Nowhere is this success more evident than in China, where we sold a record 580,000 automobiles during 2009, and in
Thailand, where we are manufacturing the PCX scooter, a strategic global model, and expanding our business from Asia to the world.
Nonetheless, the business environment in which we operate continues to be a challenging one, and I recognize that it is essential for Honda Group companies worldwide to come together to strengthen our business structure through the targeted application of limited management resources to key segments of our operations.
We also face challenges in fulfilling our responsibilities as a manufacturer of mobility solutions. Consistent with our historic commitment to manufacturing high-quality products that will

CSR Report

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