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Honda
The Honda Motor Company Limited was founded by Soichiro Honda in the late 1940s. Mr Soichiro Honda was born in Shizuoko, Japan on the 17th of November in 1906. During those early years, Soichiro Honda spends most of his childhood days helping his father to repair bicycles in a small town called Komyo. (St. Catherine Standard, 2009) His family was not wealthy. To be more precise, his mother was a weaver and his father was a local blacksmith. In spite of this, young Honda was always cheerful and shown great determination in the development of new technology. Inheriting his father’s hard work ethic and interest in mechanical things, young Honda eventually established an automobile company that transform the country’s reputation for inventing and producing some of the world’s finest and most reliable automobiles. Clearly, there’s no need an introduction for this man as he was dubbed as the ‘Japanese Henry Ford’. (St. Catherine Standard, 2009)
To begin with, Honda is one of the world’s largest automobile manufacturers and it is overtaking the Malaysian automobile market by storm. The Honda Motor Company was firstly introduced to the Malaysian market back in 15th November 2001. (Honda) The birth of Honda Malaysia Sendirian Berhad was a result of partnerships between DRB-HICOM Berhad, the Honda Motor Company Limited of Japan and Oriental Holdings Berhad. Since the birth of Honda Malaysia Sendirian Berhad, the company has constantly shown great commitment in offering the highest satisfaction to their customers throughout the country. (Honda)
As a matter of fact, Honda Malaysia clearly stands out from other automobile competitors. To explain, this can be proven in their mission statement. According to the company’s principle, it stated that they are committed to cater products at the highest quality but also at an affordable price for their customers across the world. (Honda) Throughout the years, the company’s growth and production processes so rapidly that it requires



References: St. Catharines Standard (2009) He was Known as the Japanese Henry Ford. [online] Available at: http://www.stcatharinesstandard.ca/2009/04/02/he-was-known-as-the-japanese-henry-ford [Accessed: 31st October 2012]. Honda (n.d.) About us. [online] Available at: http://www.honda.com.my/aboutus/overview/ [Accessed: 31st October 2012]. Honda (n.d.) Our Dealers. [online] Available at: http://www.honda.com.my/dealers/overview/ [Accessed: 31st October 2012]. Honda (n.d.) Civic passion for life. [online] Available at: http://www.honda.com.my/model/performance/civic/# [Accessed: 31st October 2012].

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