To begin with, Honda is one of the world’s largest automobile manufacturers and it is overtaking the Malaysian automobile market by storm. The Honda Motor Company was firstly introduced to the Malaysian market back in 15th November 2001. (Honda) The birth of Honda Malaysia Sendirian Berhad was a result of partnerships between DRB-HICOM Berhad, the Honda Motor Company Limited of Japan and Oriental Holdings Berhad. Since the birth of Honda Malaysia Sendirian Berhad, the company has constantly shown great commitment in offering the highest satisfaction to their customers throughout the country. (Honda)
As a matter of fact, Honda Malaysia clearly stands out from other automobile competitors. To explain, this can be proven in their mission statement. According to the company’s principle, it stated that they are committed to cater products at the highest quality but also at an affordable price for their customers across the world. (Honda) Throughout the years, the company’s growth and production processes so rapidly that it requires
References: St. Catharines Standard (2009) He was Known as the Japanese Henry Ford. [online] Available at: http://www.stcatharinesstandard.ca/2009/04/02/he-was-known-as-the-japanese-henry-ford [Accessed: 31st October 2012]. Honda (n.d.) About us. [online] Available at: http://www.honda.com.my/aboutus/overview/ [Accessed: 31st October 2012]. Honda (n.d.) Our Dealers. [online] Available at: http://www.honda.com.my/dealers/overview/ [Accessed: 31st October 2012]. Honda (n.d.) Civic passion for life. [online] Available at: http://www.honda.com.my/model/performance/civic/# [Accessed: 31st October 2012].