Home Health Services Plan

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Home Health Services Plan
Summary
The number of elderly people living alone or with another aged partner has been increasing significantly over the years. At the same time the money they retire with has been less powerful in terms of giving them the upper-middle class living they are used to. The tightening budget will have an impact on their health care needs. As a result many elderly will not be able to buy expensive all-inclusive healthcare benefits. Instead, they will be looking at a piecemeal approach buying healthcare products and services from different providers. This will cause changes to the end-to-end healthcare service provider market as we know it. As a result there will be an opportunity for niche players to cater to this growing segment.
Objective
To create a home healthcare service company that meets and exceeds the needs and expectations of senior citizens while making a sound investment for shareholders and contributing to the positive development of a caring society.
Plan
1. Begin with the service in a neighborhood with higher ratio of senior citizens
2. Offer differentiate services: Silver, Gold, and platinum
a. Silver: Basic services
b. Gold: Basic services + Limited Value Added Services
c. Platinum: Basic services + Full range of Value Added Services
3. Marketing Strategy: Minimum spend on marketing. Mostly through word of mouth and social media marketing
4. Revenue Goals:
a. First year:
i. Targeted customers: 1000 ii. Average billing/customer: $300 iii. Targeted Revenue: $300000 iv. Startup Costs: $300000
v. Operational Costs: $200000 vi. Year 1 Profit Forecast: -$200000
b. Second Year
i. Targeted customers: 2500 ii. Average billing/customer: $350 iii. Targeted Revenue: $ 875000 iv. Startup Costs: None
v. Operational Costs: $600000 vi. Year 1 Profit Forecast: $275000
c. Third Year
i. Targeted customers: 5000 ii. Average billing/customer: $350 iii. Targeted Revenue: $ 1750000 iv. Startup Costs: None
v.

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