Home Depot Supply Chain Management

Topics: Supply chain management, Sales, Tony Stewart Pages: 2 (588 words) Published: March 29, 2011
Supply chain has never been Home Depot’s key strategic priorities in the past. Instead, the Atlanta-based home improvement’s management had always been focusing on expanding its stores. At the time, the company’s emphasis on expansion was appropriate considering the history of massive growth. What originally helped Home Depot’s growth was a decentralized business model where stores were populated with highly knowledgeable sales persons with backgrounds in various building trades. Regional and store-level managers, those closest to the customer, were empowered with decisions of merchandising and inventory mix instead of the people at the head quarters. IT also played a significant role. Home Depot relied heavily on home grown systems. By building its own applications, it didn't get bogged down in customizing off-the-shelf software and didn't invest time and money in endless enterprise wide implementations. In addition, a standard database design and an application architecture that reused software components allowed the IT staff to develop applications, such as the company's mobile ordering system (a cart equipped with a computer and printer that clerks could wheel around the store to reorder products and change prices). Average store revenues in prime geographical markets were roughly $60-$80 million, which could justify high levels of de-centralization. The direct-to-store model made sense to Home Depot in the past because of its high sales in each store. With network expansion and competition, per store sales dropped and a decentralized ordering model caused high inventory problems for Home Depot. The majority of supplier shipments flowed directly to the stores and resulted in the Home Depot being the single largest less-than-truckload shipper in the United States, since about 80% of goods were flowing direct to store on half-empty trucks, which was inefficient, lead to poor inventory turns, poor in-stock and high logistics cost. Meanwhile, most retailers,...
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