Home Depot Environmental Responsibility Essay

The attributes of the stakeholder on the basis of Home Depot’s response to environmentalist issues can be measured in their power, legitimacy, and urgency. They possess power because they are willing to not shop at a company that is not environmentally responsible, so this put greater pressure on Home Depot to certified by the Forest Stewardship Council (FSC) and continues to keep them “honest” as far as their environmental contributions and practices. The stakeholder has legitimacy because they want to make sure that Home Depot’s appearance of being environmentally responsible is not a sham, so they force them (power) to get certified and make sure they rank high comparatively on company’s environmental responsibility lists. They have urgency, because they wanted Home Depot to respond immediately to the growing need for large
Since in 2007 Home Depot suspended a stock buy-back program in order to avoid losses and prevent borrowing money, the stakeholders need something to hold onto and they, especially customers, feel good about a company that actively commits resources to environmental and social issues. Home Depot might also benefit from providing funds to help save the rainforest and other such lumber filled areas in order to put them in the spotlight. Since they cannot gain form anything in the rain forest area anyway, and since they would benefit immensely form the positive publicity and the appearance of them setting aside money in a recession to help save trees, it puts them in an even better position with customers. They could even go so far as to claim they are the only lumber sales cooperation that can boast they help save as many trees as they cut down. I believe that this would also appease many of people’s other concerns about Home Depot’s environmental responsibility is