Holmes relied on his deceptive techniques, the vulnerability of others and his charming personality to coax others into giving him what he needed in order to become a successful business owner of a pharmacy. In order to make money to fuel his elaborate lifestyle he had dreamed about, he “devised an elaborate life insurance fraud” to fake the death of four people in order to collect their life insurance policy (Larson 42). Holmes “sensed vulnerability, sensed it that way another man might capture the trace of a woman’s perfume.”(Larson 36) and preyed on any victim that would give him the slightest advantage. Mrs. Holton, a new widow with a pharmacy on her hands, was the perfect prey for Holmes. He coerced her into letting him buy the pharmacy and thanked her with tears in his eyes that he would now be “for the first time . . . established in a business that was satisfactory” (Larson …show more content…
Burnham, on the other hand, knew that working well with other people and having an approachable personality would play a key role in securing his empire as a successful business owner. Though Burnham and Holmes had completely different reasons for why they wanted to become successful, they both were respected businessmen who conducted their businesses not all that different from one