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Hollywood in Uganda

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Hollywood in Uganda
This article was downloaded by: [George L. Openjuru] On: 30 June 2012, At: 09:59 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

Language and Education
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rlae20

Hollywood in Uganda: local appropriation of trans-national Englishlanguage movies
Stella Achen & George Ladaah Openjuru a a a

Department of Adult and Community Education, College of Education and External Studies, Makerere University, Kampala, Uganda Version of record first published: 25 Jun 2012

To cite this article: Stella Achen & George Ladaah Openjuru (2012): Hollywood in Uganda: local appropriation of trans-national English-language movies, Language and Education, 26:4, 363-376 To link to this article: http://dx.doi.org/10.1080/09500782.2012.691517

PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Language and Education Vol. 26, No. 4, July 2012, 363–376

Hollywood in Uganda: local appropriation of trans-national English-language movies
Stella Achen



References: Atkinson, P., and M. Hammersley. 1994. Ethnography and participant observation. In Handbook of qualitative research, ed. N.K. Denzin and Y. S. Lincoln, 248–61. London: Sage. Batat, W., and M. Wohlfeil. 2009. Getting lost “Into the Wild”: Understanding consumers’ movie enjoyment through a narrative transportation approach. Advances in Consumer Research 36: 372–7. Bierschenk, T. 2004. Local appropriation of democracy: An analysis of the municipal election in Parakou, Republic of Benin 2002/3. Mainz: Institute Fur Ethnologie und Afrikastudien, Johannes Gutenberg University. Blommaert, J. 2005. Discourse: A critical introduction. Cambridge: Cambridge University Press. Byrnes, M.R. 1990. Uganda: A country study. Washington, DC: Library of Congress. Duru, E.J. 2010. Glocalization and the future of Africa. Calabar: University of Calabar. Fusco, J., and R. Minkoff. (Directors). 2008. The forbidden kingdom [Motion Picture]. Santa Monica, CA: Casey Silver Productions. Gee, J.P. 1990. Social linguistics and literacies: Ideology in discourses. London: Falmer Press. Guralnik, D.B. 1986. Webster’s new world dictionary of American language. New York: Simon and Schuster. Khondker, H.H. 2004. Glocalization as globalization: Evolution of a sociological concept. Bangladesh e-journal of Sociology 1, no. 2: 1–9. Lagarriga, D. 2007. Vee-jay translators in Uganda. http://www.oozebap.org/text/uganda-vj-eng.htm (accessed August 2011). Livingstone, S. 1998. Relationships between media and audience: Prospects for audience reception studies. In Media ritual and identity: Essays in honor of Elihu Katz, ed. T. Liebes and J. Curran, 237–55. London: Routledge. Lutz, H. 1990. Cultural appropriation as a process of displacing people and history. The Canadian Journal of Native Studies 10, no. 2: 167–82. Majola, K. 2006. Language and education in Uganda: An encounter with the national Indigenous Forum. Language and Education in Africa. http://www.pfi.uio.no/konferanse/LEA2006/assets/docs/ Majola_paper.pdf (accessed April 2009). Marshfield, K., and M. Oosterhout. 2007. Survey of content and audiences of video halls in Uganda 2005–06. http://www.uiff.org/Uganda%20video%20halls%202006_report.pdf (accessed September 2011). Musinguzi, B. 2004. The impact of video hall ‘bibanda’ in Uganda. Kampala: V Bulletin, Jelsoft Enterprises. O’Farrell, C. 2003. Bridging the digital divide: Local appropriation of ICT by rural communities. Rome: Food and Agriculture Organization of the United Nations. 376 S. Achen and G.L. Openjuru Openjuru, G.L. 2008. An ethnographic study of literacy practices in Bweyale and their implication for adult literacy education in Uganda. PhD thesis, University of KwaZulu-Natal. Read, H.E., and N. Stangos. 1994. The Thames and Hudson dictionary of arts and artists (world art). Portland: Thames and Hudson. Seshadri, V. 2008. Understanding glocalisation. http://vasantheshadri.wordpress.com (accessed January 2012). Tager, M. 1997. Identification and interpretation: The Bold and the Beautiful and the urban black viewers in KwaZulu-Natal. Critical Arts 11, nos. 1&2: 95–119. The Open University. 2012. Introduction – Managing local practices in global contexts. OpenLearn. http://openlearn.open.ac.uk/mod/outcontent/view.php?id (accessed January 20, 2012). van Oosterhout, M. n.d. Pearls of entertainment: An introduction to the video hall industry of Uganda. http://www.michielvanoosterhout.com/wp-content/uploads/Pearls-of-entertainment.pdf (accessed May 2012). Varan, D. 1998. Indigenous terrains and the threat of cultural erosion. Critical Arts 12, no. 2: 92–114. Downloaded by [George L. Openjuru] at 09:59 30 June 2012

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