Holly Coats Marketing Strategy

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Holly Coats will appeal to all target markets. Yeti and Artic cups are popular amongst most everyone, leaving my business the opportunity to be successful with all sexes, ages, and ethnicities. I would also like to promote the business to Christian organizations since I will offer the option to vinyl their favorite scripture or picture on the cup. This would be a great present for a church member or secret sister during the holidays or as birthday gifts.
I will take advantage of free Facebook advertising as well as using the Chamber of Commerce and local radio stations to help promote my business. I will also hand out business cards with the new website information, post flyers around town, and have a Grand opening to promote Holly Coats,

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