Holistic Marketing Approach
Holistic Marketing approach:
According to Philip kotler, “Holistic marketing is the concept based on the development, design and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies.”
Four components of holistic marketing are relationship marketing, internal marketing, integrated marketing and socially responsible marketing.
* Internal marketing-
This is where the company focuses on internal organization and carries out marketing activities internally. This includes three sub elements. Such as- 1. Marketing department- Marketing department should consist of people who understand wide aspects of marketing and they should be able to carry out marketing function within the marketing department by understanding the need of department as whole and individual needs of the workers. 2. Senior management- senior management should be well aware of the marketing concept and they should support the concept by making decisions in favor of marketing for marketing to occur within the organizations. Many organizations fail in marketing due to lack of the commitment from the senior management in making marketing as a strategic function. 3. Other departments- In making marketing as a strategic function other department should support the concept of marketing and they should work collaboratively with marketing department. As an example production department should understand the needs of customers and produce goods based on requirement which can be marketed by the marketing department. * Integrated marketing-
This is where the factors include in marketing plan are made interconnected to deliver better customer value. In other words product, place and promotion of the marketing plan are designed in an integrated manner to give a holistic view to marketing. Product has to be designed based on customer needs and it should have the ability to satisfy customer needs. The product offering has to be
According to Philip kotler, “Holistic marketing is the concept based on the development, design and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies.”
Four components of holistic marketing are relationship marketing, internal marketing, integrated marketing and socially responsible marketing.
* Internal marketing-
This is where the company focuses on internal organization and carries out marketing activities internally. This includes three sub elements. Such as- 1. Marketing department- Marketing department should consist of people who understand wide aspects of marketing and they should be able to carry out marketing function within the marketing department by understanding the need of department as whole and individual needs of the workers. 2. Senior management- senior management should be well aware of the marketing concept and they should support the concept by making decisions in favor of marketing for marketing to occur within the organizations. Many organizations fail in marketing due to lack of the commitment from the senior management in making marketing as a strategic function. 3. Other departments- In making marketing as a strategic function other department should support the concept of marketing and they should work collaboratively with marketing department. As an example production department should understand the needs of customers and produce goods based on requirement which can be marketed by the marketing department. * Integrated marketing-
This is where the factors include in marketing plan are made interconnected to deliver better customer value. In other words product, place and promotion of the marketing plan are designed in an integrated manner to give a holistic view to marketing. Product has to be designed based on customer needs and it should have the ability to satisfy customer needs. The product offering has to be