Hofstede analysis
1. Power distance: the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally.
2. Individualism- the degree of interdependence a society maintains among its members.
3. Masculinity / Femininity-The fundamental issue here is what motivates people, wanting to be the best (masculine) or liking what you do (feminine).
4. Uncertainty avoidance - The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these
5. Long term orientation- the extent to which a society shows a pragmatic future-oriented perspective rather than a conventional historical short-term point of view.
Power distance Thailand scores 64 on PDI index, slightly lower than the average Asian countries (71). It is a society in which inequalities are accepted; a strict chain of command and protocol are observed. Each rank has its privileges and employees show loyalty, respect and deference for their superiors in return for protection and guidance. This may lead to paternalistic management. Thus, the attitude towards managers are more formal, the information flow is hierarchical and controlled. Individualism
With a score of 20 Thailand is a highly collectivist country. This is manifest in a close long-term commitment to the member 'group' (a family, extended family, or extended relationships). Loyalty to the in-group in a collectivist culture is paramount, and over-rides most other societal rules and regulations. The society fosters strong relationships where everyone takes responsibility for fellow members of their group. In order to preserve the in-group, Thai are not confrontational and in there communication a “Yes” may not mean an acceptance or agreement. An offence leads to loss of face and Thai are very sensitive not to feel shamed in front of their group. Personal relationship is
2. Individualism- the degree of interdependence a society maintains among its members.
3. Masculinity / Femininity-The fundamental issue here is what motivates people, wanting to be the best (masculine) or liking what you do (feminine).
4. Uncertainty avoidance - The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these
5. Long term orientation- the extent to which a society shows a pragmatic future-oriented perspective rather than a conventional historical short-term point of view.
Power distance Thailand scores 64 on PDI index, slightly lower than the average Asian countries (71). It is a society in which inequalities are accepted; a strict chain of command and protocol are observed. Each rank has its privileges and employees show loyalty, respect and deference for their superiors in return for protection and guidance. This may lead to paternalistic management. Thus, the attitude towards managers are more formal, the information flow is hierarchical and controlled. Individualism
With a score of 20 Thailand is a highly collectivist country. This is manifest in a close long-term commitment to the member 'group' (a family, extended family, or extended relationships). Loyalty to the in-group in a collectivist culture is paramount, and over-rides most other societal rules and regulations. The society fosters strong relationships where everyone takes responsibility for fellow members of their group. In order to preserve the in-group, Thai are not confrontational and in there communication a “Yes” may not mean an acceptance or agreement. An offence leads to loss of face and Thai are very sensitive not to feel shamed in front of their group. Personal relationship is