Hnd Quantitative Brief
R2A1G Research survey brief
1. Introduction
This research survey brief has been conducted to ascertain and collate information regarding the new college dining facilities. Within this survey, local organisations will be asked to take part in a survey asking questions about customer preferences and competitors. I will be analysing marketing mix elements which will help take away risky decision making by providing information about data collated through qualitative research. This will help build a good client base and identify business needs, requirements and services. I have included an explanation into how the research was carried out, by clearly explaining what types of questions were to be asked and how the research was to be conducted. Within this research I will also be analysing different types of sampling methods, and I will be reporting the most appropriate style to be used.
2. Qualitative research used for collating the questions
Qualitative techniques used were group discussions, in depth interviewing and questionnaires. I used a group discussion for the first stage of this research, which was to gather primary information relating to the type of questions to ask the respondents. This was constructed by grouping key and descriptive words by involving key business relations to help create the right type of questionnaire relating to business requirements. Group discussions were again used for students and lecturers however, in depth interviews were used to gather information from nearby business, and members of the public.
3. Questionnaire construction
I asked specific questions to ascertain requirements the management would want to learn about preferences and how the College would be successful.
• How this was prepared?
I met with the College management team to discuss how we could conduct a qualitative survey and discuss what questions we could ask respondents. I asked all the members of the board to share their ideas verbally, as I wrote
1. Introduction
This research survey brief has been conducted to ascertain and collate information regarding the new college dining facilities. Within this survey, local organisations will be asked to take part in a survey asking questions about customer preferences and competitors. I will be analysing marketing mix elements which will help take away risky decision making by providing information about data collated through qualitative research. This will help build a good client base and identify business needs, requirements and services. I have included an explanation into how the research was carried out, by clearly explaining what types of questions were to be asked and how the research was to be conducted. Within this research I will also be analysing different types of sampling methods, and I will be reporting the most appropriate style to be used.
2. Qualitative research used for collating the questions
Qualitative techniques used were group discussions, in depth interviewing and questionnaires. I used a group discussion for the first stage of this research, which was to gather primary information relating to the type of questions to ask the respondents. This was constructed by grouping key and descriptive words by involving key business relations to help create the right type of questionnaire relating to business requirements. Group discussions were again used for students and lecturers however, in depth interviews were used to gather information from nearby business, and members of the public.
3. Questionnaire construction
I asked specific questions to ascertain requirements the management would want to learn about preferences and how the College would be successful.
• How this was prepared?
I met with the College management team to discuss how we could conduct a qualitative survey and discuss what questions we could ask respondents. I asked all the members of the board to share their ideas verbally, as I wrote