History of Radio Channel: Fever 104

Topics: Hindustan Times, Radio, Frequency modulation Pages: 3 (933 words) Published: August 8, 2010
Fever 104 also known as fever ek sau char is the In 2006, FEVER 104 FM, India's youngest, hippest and most happening Radio Station that plays more music than any other was launched. FEVER 104 FM is a collaboration between HT Media Ltd. and Virgin Radio Fever 104 FM plays the latest hits, all day, all the time across the cities of Delhi, Mumbai, Bangalore and Kolkata ,  with its signature property of 40 minutes non-stop music. The tag line of the station is it’s all about the music.

The color of the station is red. This is because of its collaboration with Virgin and also because the color red radiates fire, energy and a zest to do something which is the same thing that the youth of today want to do which is also their target audience.

Fever 104 FM, a private radio station from HT Media Ltd, is present in the most vibrant and important markets of India including Delhi-the national capital, Mumbai-the financial nucleus, Bangalore-the technology hub and Kolkata-the cultural capital. Fever 104 FM has pioneered format programming in India by offering the latest contemporary regional, national and international hits. The station stays true to its core brand promise of “It’s all about the music” with the best quality and maximum quantity of music on-air through its signature property of 40 minutes of non-stop music. Fever 104 has also been a trendsetter in organizing successful listener-focused promotions. Fever 104 FM has established itself as a discerning, witty, innovative radio station which seeks to bond with its listeners, through both its on and off-air tone and content. Fever 104 has also been involved in exciting and innovative concepts like Fever Jam, Music Election and the Fever 104 Concert with A.R. Rahman, thus well and truly positioning Fever 104 as the brand that’s all about the music.

In Mumbai, Bangalore and Delhi, three of India’s biggest radio markets, Fever made the most gains in listenership share, while in Kolkata it registered a...
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