McDONALD'S HISTORY LISTING
1948 In December, Dick and Mac McDonald open the first McDonald's in San Bernardino, California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc, a Multimixer salesman from Oak Park, lIIinois, visits Dick and Mac's San Bernardino McDonald's, his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald's brothers. 1955 On April 15, Ray Kroc opens his first McDonald's in Des Plaines, lIIinois. In July, Ray Kroc opens his second McDonald's restaurant in Fresno, California, operated by Art Bender, Ray Kroc’s first franchisee. Total sales for the company are $193,772. 1956 McDonald's Corporation adds 12 restaurants, including Chicago (2), Skokie, Waukegan, Joliet, and Urbana, lIIinois; Hammond, Indiana; Los Angeles (2), Torrance, and Reseda, California; and Dallas, Texas. Ray Kroc hires Fred Turner as a grillman in his # 1 store in Des Plaines. 1957 McDonald's becomes known for the motto "QSC” for Quality, Service, and Cleanliness. Ray Kroc personally delivers free hamburgers to Salvation Army workers in Chicago during Christmas. At year end, sales for McDonald's 40 restaurants totaled $3,841,327. 1958 McDonald's sells its 100 millionth hamburger. Fred Turner becomes Vice President of the company. McDonald's annual sales skyrocket 151% over the previous year to $10,896,163. 1959 The 100 th restaurant opens in Fond Du Lac, Wisconsin. In total, a record 66 restaurants open. McDonald's begins billboard advertising. 1960 McDonald’s celebrates its 5 th anniversary, opening its 200 th restaurant in Knoxville, Tennessee. Annual sales total $37,579,828. Ad campaign cheers on the "All American Meal" -- a hamburger, fries, and milk shake.
Ray Kroc buys out the McDonald brothers for $2.7 million. Hamburger University opens in the basement of the Elk Grove Village, Illinois, McDonald’s restaurant and confers Bachelor of Hamburgerology degrees to the first graduating class. A modernistic “M” slashed with a line symbolizing the Golden Arches replaces "Speedee" as the company's logo. “Look for the Golden Arches” becomes the company’s first advertising theme.
“Go for Goodness at McDonald's," a new advertising theme, is introduced. First national magazine ad in Life Magazine’s October 5 issue. McDonald’s in Denver, Colorado becomes the first restaurant with inside seating.
The 500 th McDonald's restaurant opens in Toledo, Ohio. Hamburger University graduates its 500 th student. Ronald McDonald makes his debut in Washington, D.C. The Filet-O-Fish sandwich is created by Lou Groen, McDonald’s franchisee, and was added to the national menu in 1965.
At year end, there are 657 restaurants. The company's gross sales hit $130 million.
McDonald's celebrates its 10 th anniversary with the first public stock offering at $22.50 per share. Average annual sales for a McDonald's restaurant are $249,000. Ronald McDonald makes his first appearance in the Macy’s Thanksgiving Day Parade. Network television advertising begins.
Ronald McDonald appears in his first national television commercial. In May, McDonald’s holds its first annual public shareholder’s meeting. On July 5, McDonald’s is listed on the New York Stock Exchange with the ticker symbol MCD. McDonald’s exceeds $200 million in sales.
The first international McDonald’s restaurants open in Canada and Puerto Rico. The Operator National Advertising Fund (OPNAD) begins operation.
The Big Mac and Hot Apple Pie are added to the menu. The 1,000 th restaurant opens in Des Plaines, Illinois. McDonald’s opens in Hawaii. Average annual sales for McDonald’s restaurants open at least 13 months are $333,000.
McDonald’s International Division is formed. The new McDonald’s mansard roof building design is introduced to replace the “red and white” design.
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