On May 8, 1886, The Coca-Cola product was born in Atlanta, Georgia by Dr. John Stith Pemberton, a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In its first year, Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In 1889, The Coca-Cola Company first formed by a great business man, Asa Candler with $100,000 initial capital. He became the company first president. Cadler is the first who had introduced the U.S. to Coca-Cola.and the first who bring real vision to the business and the brand. (http://www.thecoca-colacompany.com/heritage/chronicle_the_candler_era.html)•In 1905, Coca-Cola Company faced the imitation problems. To combat copycats taking advantage of its success, Coca-Cola first develops a unique contour bottle. ( http://heritage.coca-cola.com/)•In 1923, Ernest Woodruff became the company president. He is the person who had impact on Coca-Cola Company than anyone else. He spent nearly 60 years introducing the Coca-Cola to the world. Under his leadership, Coca-Cola Company became global business company. Coca-Cola not just a huge success, but a big part of people's life. (http://heritage.coca-cola.com/)•More than 115 years later from a small beginning, now Coca-Cola Company is the largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups in the world. (http://en.allexperts.com/e/t/th/the_coca-cola_company.htm)I. The Organization, its Business, its Mission, its Goals, and its Strategies1. OrganizationThe Coca-Cola Company, with headquarter in Atlanta, Georgia, USA, is the world's largest nonalcoholic beverage company with the most extensive distribution system in the world. They offer a portfolio of world class quality sparkling and still beverages, starting with Coca-Cola® and extending through over 400 brands and that nearly 2,400 beverage products. Four of the world's top-five soft-drink brands belong to the Coca-Cola Company which is Coca-Cola, Diet Coke®, Sprite® and Fanta®. In 2005, they ranked No. 1 worldwide in sales of sparkling soft drinks and No. 1 in sales of juice and juice drinks. They are the world's No. 2 producer of sports drinks, and the No. 3 producer of bottled water. The company family of beverages accounts for approximately 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day. Nowadays, Coca-Cola Company has more than 50thousand employees around the world.
(http://www.thecoca-colacompany.com/citizenship/our_business.html)2. Business•The company's main business is focused on creating and marketing Coca-Cola brands and trademarks while the bottling partners are focused on produce and package the finished beverage products and then sell and distribute them to the retails and wholesales customers. (http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html)•There are more than 300 bottling partners, the Coca-Cola Company operate the most extensive beverage distribution system in the world which is known as the Coca-Cola system, this network owns, leases or operates more than 800 plants around the world. Their bottling partners play a huge part in their business, a critical link. They are local companies so they are rooted in their communities, thinking and acting locally. (http://www.thecoca-colacompany.com/ourcompany/historybottling.html)3. Mission"Our mission is to create a growth strategy that allows us to bring good to the world--by refreshing people everyday and inspiring them with optimism through our brands and our actions." (http://www.thecoca-colacompany.com/ourcompany/index.html)Everything we do is inspired by our enduring mission:•To Refresh the World…in body, mind, and spirit.
•To Inspire Moments...
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