History
History.....
In 1932 salesman Herman W. Lay opened in Nashville , Tennessee and , in 1938 ; he purchased the Atlanta , Georgia potato chip manufacturer “ BARRETT FOOD COMPANY “, renaming it “ H.W. LAY & COMPANY “. In 1942 LAY’s introduced its 1st potato chip processor , resulting the product. The Business shortened its name as “ THE LAY’S COMPANY “ in 1944 and became the 1st snack food manufacturer to purchase television commercials , with Bert Lahr as a celebrity spokesman. His signature line , “ So crisp you can hear the freshness “, became the chips first slogan. In 1961 , the Frito company founded by Elmer Doolin and LAY’s merged to form Frito-Lay Inc. , a snack food giant with combined sales of over $127 million annually , the largest of any manufacturer. In 1965, the Frito-Lay merged with Pepsi-Cola company to form PepsiCo.
Flavors of Lay’s.....
* Classic Salted * Magic Masala * Spanish Tomato Tango * Amrican Style Cream & Onion * Cheese Mexicana * Tangy Twist * Mango Masatna...etc
Nutritional Information.....
As a snack food LAY’s brand contains very few vitamins and minerals in any variety. At 10% of daily requirement per saving vitamin c is highest. Salt content is particularly high , with a serving containing as much as 380 gm of salt. 28 grams of LAY’s regular potato chips has 130 calories and contains 10 grams of Fat , with 3 grams of saturated fat. LAY’s Classic Potato Chips are cooked in 100% pure sunflower oil. A one ounce serving has 150 calories , 90 of which are from fat.
Company’s Orientation Towards Market Place .....
LAY’s company adopts “ THE PRODUCT CONCEPT & THE MARKETING CONCEPT “ to sustain itself in the market.
Product Concept :-
LAY’s is an extruded item which lies in the snacks category is offered to market for consumption and it is much satisfying customer needs and wants.
For every product
In 1932 salesman Herman W. Lay opened in Nashville , Tennessee and , in 1938 ; he purchased the Atlanta , Georgia potato chip manufacturer “ BARRETT FOOD COMPANY “, renaming it “ H.W. LAY & COMPANY “. In 1942 LAY’s introduced its 1st potato chip processor , resulting the product. The Business shortened its name as “ THE LAY’S COMPANY “ in 1944 and became the 1st snack food manufacturer to purchase television commercials , with Bert Lahr as a celebrity spokesman. His signature line , “ So crisp you can hear the freshness “, became the chips first slogan. In 1961 , the Frito company founded by Elmer Doolin and LAY’s merged to form Frito-Lay Inc. , a snack food giant with combined sales of over $127 million annually , the largest of any manufacturer. In 1965, the Frito-Lay merged with Pepsi-Cola company to form PepsiCo.
Flavors of Lay’s.....
* Classic Salted * Magic Masala * Spanish Tomato Tango * Amrican Style Cream & Onion * Cheese Mexicana * Tangy Twist * Mango Masatna...etc
Nutritional Information.....
As a snack food LAY’s brand contains very few vitamins and minerals in any variety. At 10% of daily requirement per saving vitamin c is highest. Salt content is particularly high , with a serving containing as much as 380 gm of salt. 28 grams of LAY’s regular potato chips has 130 calories and contains 10 grams of Fat , with 3 grams of saturated fat. LAY’s Classic Potato Chips are cooked in 100% pure sunflower oil. A one ounce serving has 150 calories , 90 of which are from fat.
Company’s Orientation Towards Market Place .....
LAY’s company adopts “ THE PRODUCT CONCEPT & THE MARKETING CONCEPT “ to sustain itself in the market.
Product Concept :-
LAY’s is an extruded item which lies in the snacks category is offered to market for consumption and it is much satisfying customer needs and wants.
For every product