Historical Colour Palette: Swingin’ Sixties

Topics: Color, 1960s, Yellow Pages: 2 (680 words) Published: November 12, 2013
Historical Colour Palette: Swingin’ Sixties

Life in the sixties focused on self-expression and home design was just the place for people to make their individual statements about peace and love. Most of the colors in the era were inspired by nature. The color scheme we chose utilizes the four main colors seen everywhere in the 60’s.These colors included blue, orange, yellow and red; however we chose to use blue-green, yellow-orange, red-violet (pink), and yellow-green hues. The colors share a low chroma, or saturation, and dull luminescence to share a similar tonal range. The blue-green compliments yellow-orange, and the yellow-green does the same to red-violet to create a double complimentary color scheme. With the passing of 1950’s fads such as poodle skirts and the first drive in movie theatre debut the world entered into the 1960’s, or the swinging sixties as it’s popularly referred to. With the 60’s came new fashion, art and music. It was an era of flower children and a focus on consumerism. Companies tried to figure out ways to sell their products and appeal to the masses. Brands simplified their packaging to simple graphic designs. Andy Warhol used this marketing scheme as pop art to challenge traditional art. He took product labels and logos out of context, changing their colors and displayed them as art. Image one is an example of how he used Campbell’s soup cans and made it into art. The color scheme he used accurately depicts the most popular colors used during the 60’s. 1960’s décor refers to a distinct style of interior design, which became prominent in the 1960s and early 1970s. The pinks, oranges, greens, blues, and yellows used in image one were very popular in home décor as wallpapers, furniture, carpets and other fabrics, as seen in image two. Betty Pepis, a well-known interior designer in the 1960’s, designed the living room. She uses a dull hue of green blue as a focal point on the couch to compliment the yellow-green walls....

References: Gable, A. (n.d.). 1960s Decorating Style. Retro Planet . Retrieved October 4,
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Garner, P. (2008). Sixties Design. Köln: Taschen.
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