Hilton Swot & 7ps

Topics: Hotel chains, Hilton Hotels, Loyalty program Pages: 4 (775 words) Published: February 8, 2006
Product elementsCore product : overnight rental of a bedroom -150 000 rooms
supplementary services :
-deluxe amenities for leisure travellers*
-special amenities for business and meeting market*
-Food and beverage*
-Fitness center*
-Pets allowed*
-High speed internet access*
-Wheelchair accessible*
-Hair dryer*
-Coffee maker in the room*
-Cable TV in the room*
-Large work desk*
-Newspaper delivery*
-Maid service
Place and time-496 hotels in 61 countries
-reservation online:
-reservation by phone: Call 1-800-HILTONS
-Reservation at the desk
Promotion and educationHilton HHonors Program: membership is open to anyone who applied, at no charge. Members earned points toward their Hilton HHonors account when they stayed at a Hilton hotel. When they accumulated enough points they could redeem them for stays at HHonors hotels, or use them to buy other products and services from partners companies, or convert them to miles in airline frequent flyer programm. There are four tiers of membership : -Blue: 4 stays per year or 10 nights, +15% bonus on Base points. -Silver: 16 stays per year or 36 nights, +25% bonus on Base points. -Gold: 28 stays per year or 60 nights, +50% bonus on Base points. -Diamond

Price and other user outlays-Luxury segment : average rack rate over $125 -Upscale segment : average rack between $100 and $125
-Mid-market segment with food and beverage : average rack between $60 and $90 -Mid-market segment without food and beverage : average rack between $45 and $70 Physical environment-Luxury façade, entrance, rooms

-The bedrooms are comfortable and extensively equipped with every possible amenity -Some rooms have wonderful views
-Luxury swimming pool
ProcessNature of the process : people processing :
1.Before visit: reservation (by phone, online, at the desk) 2.airport pick-up*
3.Parking/valet parking*
4.check In
6.Use room
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