Hilton Hotel

Topics: Hotel, Hilton Hotels, Hotel chains Pages: 35 (7249 words) Published: May 7, 2012
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Contents

1.0 Introduction ..................................................................................................................................... 6 1.1 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.1.1 2.3.1.2 2.3.1.3 2.3.1.4 3.0 3.1 3.2 3.3 3.3.1 3.3.2 4.0 4.1 2 Overview of the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political Factor .............................................................................................................. 9 Economic Factors....................................................................................................... 11 Social and Cultural Factors ....................................................................................... 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ..................................................................................... 15 Threat of New entrants .................................................................................................. 15 Threat of Rivalry ............................................................................................................. 16 Threat of Substitute ........................................................................................................ 16 Micro Analysis ..................................................................................................................... 16 SWOT analysis ............................................................................................................... 16 Strengths ..................................................................................................................... 17 Weaknesses ................................................................................................................ 18 Opportunity ...................................................................................................................... 19 Threats ............................................................................................................................. 19 Vision/Mission/Objectives of Hilton.............................................................................. 20 Mission Statement of Hilton .......................................................................................... 20 “Vision Statement" for Hilton Hotels ............................................................................ 20 Objectives Of the Hilton................................................................................................. 21 Business Development objectives ........................................................................... 22 Sustainability Objectives ........................................................................................... 22 Marketing and Communication Strategies of Hilton .................................................. 23 Market Analysis about the Hilton ................................................................................. 23

4.1.1 4.1.2 4.1.3 4.1.3.1 4.1.3.2 4.1.3.3 4.1.3.4 4.1.3.5 4.1.3.6 4.1.4 4.1.5 4.1.6 4.1.7 5.0 6.0

Marketing and Communication...

Bibliography:  "Hilton Hotels & Resorts debuts new brand identity". Hospitality World Network. Retrieved 2011-03-31.  "Hilton Hotels Corporation Press Office". Press release. Retrieved 2009-04-03. Conrad N. Hilton Foundation v1.0.  BreAnna & HaesslerTrevels and tourism, 2008  BreAnna Haessler, Marketing Plan Hilton Hotels, 2011  Case Study on the Hilton, 2011  Cohen, E. (1972) 'Toward a sociology of international tourism ', Social Research 39:164-82. - (1979) 'A phenomenology of tourist experiences ', Sociology 13: 179202.  Graburn, N. (1983) 'The anthropology of tourism ', Annals of Tourism Research 10: 9-33.  MacCannell, D. (1976) The Tourist: A .New Theory of the Leisure Class, New York: Shocken Books.  Mazanec, J., Zins, A. and Dolnicar, S. (1998) 'Analysing tourist behaviour with lifestyle and vacation style typologies ', in W. Theobald (ed.), Global Tourism, Oxford: Butterworth-Heinemann, 278—96.  Newell, Martin (March 19, 1999). "Independent on Sunday". The Independent (London). Retrieved 2009-04-05.  Nichols, Natalie (October 11, 2007). "Los Angeles Times". Retrieved 2009-04-05  Plog, S. (1974) 'Why destinations rise and fall in popularity ', Cornell Hotel and Restaurant Administration Quarterly, February.  Refreshed Hilton Hotels & Resorts Brand Identity Emphasizes Leisure Portfolio.
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 Riley, P. (1988) 'Road culture of international long-term budget travellers ', Annals of Tourism Research 15: 313—38.  Smith, V (1977) Hosts and Guests: The Anthropology of Tourism, Philadelphia: University of Pennsylvania Press.  Smith, V. and Eadington, W. (1992) Tourism Alternatives: Potentials and Problems in the Development of Tourism, Philadelphia: University of Pennsylvania Press.  Towner, J. (1996) An Historical Geography of Recreation and Tourism in the Western World 1540-1940, London: Wiley.  World Tourism Barometer publication, 2010  Available at (online) http://www.azocleantech.com/news.aspx?newsID=2532, Goals and objectives of Hilton, dated 2008, June  Available at (online) http://www.cellular.co.za/cellphone_inventor.htm  Available at (online) http://www.hotel-dalla s.com/history/history.html  Available at (online) http://hotels.about.com/b/2004/08/13/celebrate-two-ofmankinds-greatest-inventions.htm  Available at: http://www.amazines.com/hilton_revenue_related.html, Amazines, dated 2011, May 16  Available at (online) http://www.huntwebberhotels.com/hotel_information/hilton.htm, Hotel information, dated 2004  Othm Lectures notes.  The Business Of Tourism, Christopher Holloway  The Business Environment, Ian brooks and Jamie Weatherston  Marketing Communications, Jim Blythe
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 Environment and Tourism, Andrew Holden  Introduction to Hospitality Operations, 2nd edition. Peter Jones  Marketing Communications, Chris Fill
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