Preview

Hifi Case Study Swot

Powerful Essays
Open Document
Open Document
1373 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hifi Case Study Swot
MASTER 1 GE2 - GROUP 3
DA CUNHA Andreï
DE QUEYLARD Claire
PHILIPPE Benoit
TZOTCHEV Mariano
VENNEVAULT Charlène

CASE STUDY
Industry dynamics in the hi-fi sector

Q1. Perform a SWOT analysis and use this to help think through the industry dynamics in the hi-fi sector. i. What are the opportunities and threats facing these specialist hi-fi firms?

* Internal diagnotic | STRENGHTS | WEAKNESSES | Marketing criteria | Product | Sound system at highest quality | | Price | Prenium prices can be a proof of quality | Premium prices are only dedicated to a small segment of customers | Promotion | | High costs of advertising | Place | Prime location: factories are in UK which has a potential appeal compared to other countries. | | Functional criteria | Functionning | One factory with access to a chain of retailers. | Few good suppliers with specialist materials.HRM has to recruit skilled staff what is difficult. | Resources | Financial | | Low turnover (million vs billion for Phillips: £20bn) and profitability (less than 2 million) | Human | Highly skilled workforce.Ability to recruit key talent. | | Technological | Patents of previous technology.High R&D | | Which is a value perceived by the customers | High brand value= High pricesCustomers are faithful to one brand. | Their reputation is not enough developped | Competencies | | Expertise :Produce sound system of the highest qualityKnowledge of high quality production and equipments | Provide an excellent customer service before and after salesExamples: * Naim: Not for profit repairs * Linn: Audition product before purchase |

* External diagnostic

| OPPORTUNITIES | THREATS | Macro-environment | Political | | | Economical | | CD sales and older technologies are declining (23%) whereas Ipod (207%) and MP3 are booming | Social | This kind of product can be classified as a esteem need* in the Maslow's hierarchy
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    EL5733 Assignment 1R: Selling and Pricing
    • 528 Words
    • 2 Pages

    EL5733 Assignment 1R: Selling and Pricing

    b. Which needs in Maslow's hierarchy does this product appeal to? Why would customers want this product? (1-5 sentences. 3.0 points)…

    • 528 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Maslow’s Hierarchy of Needs and Frankenstein
    • 1061 Words
    • 5 Pages

    Maslow’s Hierarchy of Needs and Frankenstein

    Maslow’s Hierarchy of Needs is a structural progression of psychological and physical needs. Maslow hypothesized that there were two distinct types of needs: deficiency needs and growth needs2. The deficiency needs, physiological, safety, love, and esteem, are four distinct needs that must be met in progression. The growth needs range from understanding others to helping and loving others2. Maslow claimed that without being able to meet all four deficiency needs, one would not be able to progress into the growth needs1.…

    • 1061 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    CNA Test Review
    • 1397 Words
    • 6 Pages

    CNA Test Review

    Note: Maslow’s Hierarchy of Needs WILL BE ON TEST, even though it is not in this review. Refer to textbook.…

    • 1397 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    jumpstart module 9
    • 364 Words
    • 2 Pages

    jumpstart module 9

    8) Maslow's Hierarchy of Needs states that there is a definite sequence in which an individual's needs are satisfied.…

    • 364 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Psy 490 Psychological Issue Summary
    • 1521 Words
    • 7 Pages

    Psy 490 Psychological Issue Summary

    Abraham Maslow contributed to psychology with the “hierarchy of needs.” According to Bergen, Noltemeyer, and Patton (2012), the “hierarchy of needs” theory was originally based on five basic needs that are crucial to living the best life. A step ladder (hierarchy) places the needs from lowest to highest order. Physiological, safety, and love/belonging needs are on the lower level of the hierarchy whereas, esteem and self-actualization are on a higher level of needs (Bergen, Noltemeyer, & Patton,…

    • 1521 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Exam 3 Study Guide
    • 1769 Words
    • 8 Pages

    Exam 3 Study Guide

    * Maslow’s need hierarchy theory: a set of beliefs proposing that people will first attempt to fulfill basic needs, such as physiological and safety needs, before making efforts to satisfy higher-order needs, such as social and esteem needs…

    • 1769 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Lord Of The Flies Maslow's Hierarchy Of Needs
    • 1325 Words
    • 6 Pages

    Lord Of The Flies Maslow's Hierarchy Of Needs

    Maslow’s Hierarchy of Needs is a theory that basically states the reasoning and needs that encourage the human behavior. It is usually depicted as a pyramid starting with the most basic and progressing to the more advanced needs; physiological needs, safety needs, belongingness and love needs, esteem needs, and finally self-actualization needs.…

    • 1325 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Behavioral and Social/Cognitive Approaches to Forming Habits Paper
    • 1092 Words
    • 5 Pages

    Behavioral and Social/Cognitive Approaches to Forming Habits Paper

    Abraham Maslow hierarchy of needs focused on a theory of human motivation, management training, and personal development. Maslow divided organismic needs into two categories of deficiency needs which are needs for survival. Maslow divided each category in to five levels. The fifth level is physiological needs that focus on the basic biological necessities such as air, food, water, sex, sleep, and shelter. The fourth level is safety needs that focus on protection, security, order, limits, and stability. The third level is belongingness and love needs that focus on family, affection, work group, and relationships with other. The second level is esteem needs focus that on achievement, status, responsibility, and reputation. The first level is self-actualization that focuses on personal growth and fulfillment which is the most important level of them all. Maslow’s view states an individual’s lower needs must be largely satisfied before higher needs can be top and important. Maslow’s hierarchy of needs discuss the extent to which growth needs influence personality formation. Biological factors that influence the formation of personality are called biological determinism which determines an individual personality by biological factors and genetic factors. Humans and nonhumans species play an important role in biological factors that influence within the broader environment context of life and the organism. Biological factors can be combined with other approaches such as environmental interactions, genes, hormones, chemicals imbalances, and brains. Some people have different aspects on human values and basic needs that…

    • 1092 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Psy250 Biological and Humanistic Approaches to Personality
    • 1385 Words
    • 6 Pages

    Psy250 Biological and Humanistic Approaches to Personality

    Maslow 's hierarchy of needs is a theory of human motivation based on biological, safety, love and belongingness, esteem, and self- actualization. Personality is influenced by ideas that create a foundation of an individual 's life relations and peak experiences. An individual 's experiences assist an individual to transform and discover the inner self. Peak experiences are familiar to individuals whom have matured and discovered their full potential. Maslow believed that individuals strive for self-actualization once they have satisfied their more basic needs. Maslow also characterized self-actualization as being the most superior out of all hierarchy needs. Each of Maslow 's hierarchy of needs define the patterns of human motivations for an individual to survive. Each stage also defines the personality growth in humans as well as in animals. The simplest level of needs must mature before the individual will be motivated to achieve higher needs.…

    • 1385 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mary Ellen Hill Contribution
    • 886 Words
    • 4 Pages

    Mary Ellen Hill Contribution

    1) Maslow’s Hierarchy of human needs is a five stage pyramid Theory that describes what motivates people to fulfil their basic needs. The longer an induvial is denied their basic needs the worst it become to achieve self-actualization (realizing their full potential). Maslow’s Hierarchy of human needs has been expanded to included Cognitive, Aesthetic and transcendences…

    • 886 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Motivational Methods Paper
    • 1123 Words
    • 5 Pages

    Motivational Methods Paper

    Maslow’s hierarchy theories of motivation explain energies of certain behavior. Maslow identified five different needs such as self actualization, self esteem, social, and…

    • 1123 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Chile Economy
    • 17220 Words
    • 69 Pages

    Chile Economy

    The objective of this project is to analyze and evaluate the current macroeconomics environment of Chile and formulate a recommendation whether to invest or not in the development of a major…

    • 17220 Words
    • 69 Pages
    Powerful Essays
    Read More
  • Good Essays

    Questions and Answers on Human Resources
    • 1103 Words
    • 5 Pages

    Questions and Answers on Human Resources

    According to Gibson, Ivancevich, Donnelly, and Konopaske the Maslow’s need hierarchy depends on what people already have and then grows up hierarchically, when the Alderfer’s states that needs depends more on three factors: existence, relatedness and growth.…

    • 1103 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    One Flew Over The Cuckoo's Nest Psychological Analysis
    • 1602 Words
    • 7 Pages

    One Flew Over The Cuckoo's Nest Psychological Analysis

    This Hierarchy of Needs consists of a pyramid that displays the certain levels of needs that humans strive to achieve with basic needs such as food being at the bottom (Meyers, 2011). According to Maslow, once physiological needs are met, one can move up to the next level until that need is met and then the next level, etc. One level on Maslow’s Hierarchy is, “Belongingness and love needs”, which exhibits the need for people to be loved by someone. According to Maslow once this is achieved, one can finally move to the need for esteem and respect from others and then finally to “Self Actualization” or finding the inner potential in oneself (Meyers,…

    • 1602 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    30 Argumentative Topics
    • 397 Words
    • 2 Pages

    30 Argumentative Topics

    18. The continuing decline of CD sales along with the rapid growth of music downloads signals a new era of innovation in popular music.…

    • 397 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics