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Hidden champion cases
Hidden Champions in China

Pearl River Piano Group

Pearl River Piano Group (PRPG) was established in 1956, and it now owns the largest piano factory in the world.
PRPG’s factory, which produced approximately 83,000 pianos around the globe in 2008, is located in Guangzhou, China. PRPG now exports to more than 80 countries all over the world. Now PRPG dominates the domestic market, has a market share of 13% in America and enjoys a high growth. By the beginning of the 1980s, PRPG had become one of the four well-known piano brands in China.
PRPG’s high quality and incremental world-wide reputation has resulted in strong relationships with prestigious American, Japanese and German piano brands. Many other world leading piano makers, and three top piano retailers in the USA, have made a joint venture with PRPG.
PRPG has now become the world biggest piano factory, producing all sorts of pianos and is still growing fast.

St. Allen

St. Allen Co., Ltd. (St. Allen) was first founded in 1986, and shifted their focus onto producing nail clippers in 1998. In 1999, the company introduced the first batch of nail clippers. After several years of branding, St. Allen nail clippers have occupied the domestic market share of 65% and generated more than €30 million in annual sales revenue. Nowadays, the firm ranks as the number one position in its domestic market and occupies the number three position in its world market.
Before 1998, St. Allen had already become China’s largest man-made jewelry production group. It started the nail clipper business in 1998. At that time, South Korean producers dominated the high-end market in China, and other Chinese-made goods were almost low-quality. And there were few nail clippers producers recognizing the brand value of this product. Most of the enterprises considered nail clippers as subsidiary, and OEM, products. Hence, the investigation pushed the leader of St. Allen to make efforts to this vibrant market, and confirmed

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