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Hi Catherina Case Study

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Hi Catherina Case Study
Hi Catherina,

The illustration you provide regarding the Coricidin HBP and its advantages when it was first introduced on the market was significant. As other competitors begin to see the benefits they will commence to create a similar product which will increase the competition. As you can see, although competitors may try to replicate the products that does not guarantee it will be successful, as you noted the dissatisfaction with the CVS brand as it failed to meet customer’s expectation. This medication is targeted to a specific group of individual historical had to suffer needlessly with a cold, so now that the product is available it will increase profits for the manufacturer. I believe when marketing products to a select group it is
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