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Topics: Marketing, GlaxoSmithKline Pages: 11 (888 words) Published: February 25, 2014


Names: Chiquira Jarvis
Latoya Prince
Camille Phillip
Shakeed King
Instructor: Nyeisha George-Minott
Course: CIS116 – Introduction to Computer Applications
Date Due: Wednesday 4th December 2013

Flyer of the Business…………………………………………....2 Mission Statement………………………………………………3 Introduction…………………………………………………..4-5 Swot Analysis…………………………………………………..6 Targeted Clientele………………………………………...........7 Marketing & Sale strategies…………………………………….8 Conclusion……………………………………………………...9 Bibliography…………………………………………………..10 Potential Customers…………………………………………...11 Budget…………………………………………………………12 Production Sales……………………………………………….13 Charts………………………………………………………….14 PowerPoint Outline………………………………………..15-17 PowerPoint Slides ………………………………………...18-28

CCL’s Wholesale Enterprise is strong-minded to deliver the uppermost quality products to our customers through a staff of qualified and hands on experts. Our main aim is to acquire and sustain the finest wholesale business in Antigua and Barbuda and providing the best product all the time.

The business which was established name CCL’S Wholesale Enterprise is owned and maintained by Chiquira Jarvis, Camille Phillip, Latoya Prince and Shakeed King. It is a partnership type of business situated just off the outskirts of town close to shopping complex located on Factory Road. The business was open on January 1st 2013 and closed on the 31st September 2013. CCL’S Wholesale Enterprise has grown to be the one of the largest “one-stop shopping” destinations for other business and company in the marketing field. This company is proudly willing to employ approximately 30 persons in the Antigua. Based on an estimated financial calculation CCL’S Wholesale Enterprise will require a startup value of $30,000.00.This startup value would include the building and necessary equipment’s like computer systems, printers, telephone etc. Also the value would include the advertising fee & supply of product. The products would be sold are:

ITEMS SOLD
DESCRIPTION
PRICE OF ITEM
Vita Malt
One Case=24 bottles
$85.00 (per case)
Sodas
One Case=24 bottles
$59.00 (per case)
Ribena
One Case=24 bottles
$76.00 (per case)
Fruita
One Case=24 cans
$45.50 (per pack)
Capri sun
One Box=10 packets
$12.00 (per box)
Lucozade
One Case=24 bottles
$95.50 (per case)
Rock star
One Box=12 cans
$38.25 (per box)
Tropical Delight
One Case=12 bottles
$55.75 (per case)
Arizona
One Box=24 cans
$120.25 (per box)
Ginseng
One Case=12 bottles
$60.00 (per case)
Red Bull
One Case=24 cans
$120.00 (per case)
Heineken
One Case=24 bottles
$85.00 (per case)
Guinness
One Case=24 bottles
$78.00 (per case)
Imported Guinness
One Case=24 bottles
$92.50 (per case)
Gatorade
One Case=12 bottles
$60.50 (per case)

The goal of CCL’S Wholesale Enterprise is to become a noticeable beverage wholesale business which would quickly gain marked acceptance in Antigua & Barbuda.

CCL’S Wholesale Enterprise Limited provides an unlimited selection amount of different drinks both online and in stores, imported from different countries. The company is adjusted to serve a large and differentiated customer base. STRENGTHS

Diversified products and services.
Strong market position
Low cost promotion and marketing strategies
WEAKNESSES
Weak compliance function
Quality of products
Not opened on public holidays
THREATS
Increasing competition
Low customer confidence
Stealing in the company
OPPORTUNITIES
Increasing online sales
Expanding market presence
Growing demand for private label products

We tend to attract different types of customers like:
Large cooperation’s
Hotels
Supermarkets
Small shop owners
Online shoppers...
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