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Summary
Gerdmans Inredningar, is one of the leading mail-order companies in Scandinavia. The purpose is to get a better understanding about Gerdmans, because they are our partner company during the education of International Sales and Marketing.
To get the information we need we went to the headquarters in Markaryd and interviewed the sales manager Carl-Magnus Schöön and the market manager Fredrik Jacobsson. We also searched on the Internet and used their catalogue and brochures.
Sven Gerdman started the company in Malmö in 1947 when the company only had in-house production and was producing shelving systems. A few years later they moved the headquarters to Markaryd in Sweden. During the years they have expand their company and established in Norway, Denmark and Finland. Sweden is now accounting for half of the selling, and then it is Norway, Denmark and last is Finland. Gerdmans Inredningar has offices in all those countries, one office in each country. The have also quit with their in-house production, and are now focusing to be a pure trading company. They have approximately 11 500 products.
To be as successful as they are today, they working with three benefits and are the only one that has all three of them. The three benefits are free shipping, fast delivery and three years warranty on all their products. * * * * * *
* Content of tables 1 Introduction 1 2 History 2 3 Purpose 2 4 Method 3 5 Findings 3 5.1 Business concept 3 5.2 Takkt 3 5.3 Three service benefits 4 5.4 Costumers/competitors 5 5.5 Expansion 5 5.6 Location 5 5.7 Manufactured brands 6 5.8 Costumer contact 6 6 Inquiry 7 6.1 TAKKT group 7 6.2 3 service benefits 7 6.3 Location 7 6.4 Contact 7 7 Conclusion 8 8 Reference List 9 9 Appendix 10
Introduction
The company Gerdmans Inredningar is a business-to-business company that sells furniture for offices, industrial and warehouses. Gerdmans only focuses on selling to
Gerdmans Inredningar, is one of the leading mail-order companies in Scandinavia. The purpose is to get a better understanding about Gerdmans, because they are our partner company during the education of International Sales and Marketing.
To get the information we need we went to the headquarters in Markaryd and interviewed the sales manager Carl-Magnus Schöön and the market manager Fredrik Jacobsson. We also searched on the Internet and used their catalogue and brochures.
Sven Gerdman started the company in Malmö in 1947 when the company only had in-house production and was producing shelving systems. A few years later they moved the headquarters to Markaryd in Sweden. During the years they have expand their company and established in Norway, Denmark and Finland. Sweden is now accounting for half of the selling, and then it is Norway, Denmark and last is Finland. Gerdmans Inredningar has offices in all those countries, one office in each country. The have also quit with their in-house production, and are now focusing to be a pure trading company. They have approximately 11 500 products.
To be as successful as they are today, they working with three benefits and are the only one that has all three of them. The three benefits are free shipping, fast delivery and three years warranty on all their products. * * * * * *
* Content of tables 1 Introduction 1 2 History 2 3 Purpose 2 4 Method 3 5 Findings 3 5.1 Business concept 3 5.2 Takkt 3 5.3 Three service benefits 4 5.4 Costumers/competitors 5 5.5 Expansion 5 5.6 Location 5 5.7 Manufactured brands 6 5.8 Costumer contact 6 6 Inquiry 7 6.1 TAKKT group 7 6.2 3 service benefits 7 6.3 Location 7 6.4 Contact 7 7 Conclusion 8 8 Reference List 9 9 Appendix 10
Introduction
The company Gerdmans Inredningar is a business-to-business company that sells furniture for offices, industrial and warehouses. Gerdmans only focuses on selling to