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BAN4109 Managing SMEs
ASSESSMENT 1 OUTLINE
Assessment (%): Assignment (25%) Module Intended Learning Outcomes This assessment is designed to assess students’ achievement of the following Intended Learning Outcomes (ILOs): 1. explain the setting-up, marketing and financial considerations in preparing a business plan for SMEs.
Guidelines/Requirements The submission deadline is 7 June 2013, 4:00pm. Students are required to submit their work on time. follows: Deadline exceeded by 1 Calendar day 2 Calendar days 3 Calendar days Outcome Marks reduced by 20% Marks reduced by 50% Assignment not accepted Late penalties will be imposed as
BA Discipline
1
BAN4109 Managing SMEs
Case 1: Who Says Shopping for Groceries Can’t Be Fun? In an industry famous for razor-thin profit margins, high levels of employee turnover, and intense competition usually based on price, Wegmans, a family-owned chain of 67 supermarkets in New York, New Jersey, Pennsylvania, and Virginia, is quite unique. It has to be. Traditional grocers are under attack on many fronts. Mass merchandisers such as Wal-Mart with its superstore concept are taking customers, sales, and market share from traditional grocers. Mass merchandisers’ now control one-third of the grocery market, and experts predict that their market share will continue to rise, hitting about 40 percent in 2008. Customers say they are bored with the shopping experience at most traditional grocers. One recent study reports that 84 percent of shoppers say that traditional grocery stores are all alike. Over the past several years, several chains have struggled to survive, and some have declared bankruptcy or were bought out by competitors. How does this relatively small chain of grocery stores founded in 1930 by brothers John and Walter Wegman manage not only to survive, but also to claim a spot near the top of the industry? Although the answer to that question involves as many components as the number of brands on the cereal
ASSESSMENT 1 OUTLINE
Assessment (%): Assignment (25%) Module Intended Learning Outcomes This assessment is designed to assess students’ achievement of the following Intended Learning Outcomes (ILOs): 1. explain the setting-up, marketing and financial considerations in preparing a business plan for SMEs.
Guidelines/Requirements The submission deadline is 7 June 2013, 4:00pm. Students are required to submit their work on time. follows: Deadline exceeded by 1 Calendar day 2 Calendar days 3 Calendar days Outcome Marks reduced by 20% Marks reduced by 50% Assignment not accepted Late penalties will be imposed as
BA Discipline
1
BAN4109 Managing SMEs
Case 1: Who Says Shopping for Groceries Can’t Be Fun? In an industry famous for razor-thin profit margins, high levels of employee turnover, and intense competition usually based on price, Wegmans, a family-owned chain of 67 supermarkets in New York, New Jersey, Pennsylvania, and Virginia, is quite unique. It has to be. Traditional grocers are under attack on many fronts. Mass merchandisers such as Wal-Mart with its superstore concept are taking customers, sales, and market share from traditional grocers. Mass merchandisers’ now control one-third of the grocery market, and experts predict that their market share will continue to rise, hitting about 40 percent in 2008. Customers say they are bored with the shopping experience at most traditional grocers. One recent study reports that 84 percent of shoppers say that traditional grocery stores are all alike. Over the past several years, several chains have struggled to survive, and some have declared bankruptcy or were bought out by competitors. How does this relatively small chain of grocery stores founded in 1930 by brothers John and Walter Wegman manage not only to survive, but also to claim a spot near the top of the industry? Although the answer to that question involves as many components as the number of brands on the cereal