Hewlett Packard Company Info, Tagert Market and Competitors

Topics: Personal computer, Laptop, Hewlett-Packard Pages: 6 (1874 words) Published: October 11, 2008
Hewlett Packard

Hewlett Packard is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, imaging and printing. Hewlett Packard company headquarters are located in Palo Alto, California. HP serves more than one billion customers in more than 170 countries on 6 continents. HP has approximately 150,000 employees worldwide. The company’s mission is to invent technologies and services that drive business value, create social benefit and improve the lives of customers - with a focus on affecting the greatest number of people possible. HP dedicates $3.5 billion (US) annually to it’s research and development of products, solutions and new technologies. HP is currently number 1 globally in the inkjet, all-in-one and single function printers, mono and colour laser printers, large-format printing, scanners, print servers and ink and laser supplies. HP is number 1 globally in x86, Windows, Linux and UNIX servers. They are number 1 in total disk and storage systems.

They are number 2 globally in notebook PCs, Pocket PCs, workstations and blade servers. Awarded Outstanding Customer Service for Consumers.
Number 1 position in server brand loyalty for ProLiant servers. HP is listed on all four FTSE4Good Index lists — U.S., Global, UK and Europe — which rate the performance of companies meeting globally recognized corporate responsibility standards. HP ranks A+ for management of investment risks arising from material, environmental, social, employment and ethical impacts by Core Ratings. Number 8 in the first global index that evaluates how well the world's 100 largest companies account for their impact on society and the environment. HP is the only U.S. Company to appear in the top 10 of the Accountability Rating developed by Account Ability and csr network. Number 1 in computer and peripherals industry for intangible value analysis reporting — including governance, human capital and emerging market issues — by Innovest Strategic Value Advisors, Inc., a leading independent research firm for the SRI community. HP ranked fifth for environmental reporting. Number 1 in the U.S. in Environment, Social Impact Ratings by the Economist.

HP is increasing the role of design in its products in an effort to increase customer loyalty, ease of use and innovation. The company is developing so-called 'archetype' designs for each of its product segments ranging from printers to blade servers. The archetypes will ensure that products are easily recognised as part of the HP brand regardless of the model number.

The Market
In relation to Hewlett Packard the market that they would be involved in would be the IT market. The IT market is expanding more and more each day with new upgrades becoming available to consumers. The whole world is experiencing a whirlwind of technological change. Most people feel the change each time they encounter a new consumer gadget, read about the possibility of human cloning, or observe children as young as six or seven socializing with their school friends via online instant messaging. There have been periods, such as the late 1800s, when new inventions appeared in society at a comparable rate. But the pace of change today, with its social, economic, and other impacts, is as significant and far reaching as at any other time in history. Technology is the process by which humans modify nature to meet their needs and wants.

Target market is the market segment to which a particular product is marketed. This can be done by gender, age, geographic location etc. In relation to Hewlett Packard they would have a huge target market. With almost every household now owning at least one personal computer it is clear to see that computers are quite popular in society today....
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