Hewlett Packard Company in Vietnam- Case Study

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Hewlett Packard Company in Vietnam

Case Summary

John Peter, a Marketing Manager of Hewlett-Packard Asia Pacific (HPAP) was evaluating HPAP’s long-term strategic investment options for doing business in Vietnam. Before start up business in Vietnam, John needs to know the current business environment in Vietnam. History, Economic and Politic Environment are important to know about the country whether is stable from others control. Current workforce is important to find the skillful employee when it’s start up the factory in Vietnam. Foreign exchange and investment regulations are also important to know whether Vietnam market was open to global market or not. Hence, facility in Vietnam such as financial services, communicate services, utilities provider and others also important to start up a factory. Before John want to start up a factory in Vietnam, he has made a business visit to Vietnam and meet with local experience Director to find out the best solution and the possible modes of entry in Vietnam are majority joint venture with local partner or become independent partner.

Problem Statement

● Listed problem
1. What strategies that Hewlett-Packard Company should adopt to explore the Vietnam market?
2. What way should Hewlett-Packard Company enter the market?
3. How Hewlett –Packard Company explore the Vietnam market?
4. What are the factors that make the Hewlett-Packard Company so hard to explore the Vietnam’s market?

The main problem statement in this case is “What strategies that Hewlett-Packard Company should adopt to explore the Vietnam market?”

● Symptoms
1. In January 1995, Jon has made a business visit to Vietnam and have meeting with local experience director.
2. Vietnam is still new to explore the IT market and it’s new for the local market.

● State your problem statement by integrating the problems and looking from a conceptual view.

Hewlett-Packard Company is a big company and has its headquarters that located in

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