Hershey Foods Corporation

Topics: Hershey, Pennsylvania, The Hershey Company, Hershey Entertainment and Resorts Company Pages: 17 (2485 words) Published: December 28, 2009
“FOSTIIMA Business School, New Delhi”

CASE ANALYSIS
OF

“HERSHEY FOODS CORPORATION”
BY ATUL JAIN Dated: 11th Nov. 2009

SUBMITTED TO: Ms. Nadira Ma’am SUBMITTED BY: Atul Jain (69) Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School] Page 1

TABLE OF CONTENTS
S.NO. TOPICS
EXECUTIVE SUMMARY OBJECTIVE CHAPTER. 1. INTRODUCTION 1.1 BACKGROUND 1.2 GROWTH 1.3 GROWTH GLOBALLY 7 8 9

PAGE NO.
5 6

CHAPTER. 2. CHAPTER. 3.

PRODUCTS SWOT ANALYSIS 3.1 STRENGTHS 3.2 WEAKNESSES 3.3 OPPORTUNITIES 3.4 WEAKNESSES FINANCE 4.1 FINDINGS 4.2 RECOMMENDATION MARKETING 5.1 FINDINGS 5.2 RECOMMENDATION

10

11 11 12 12

CHAPTER. 4.

13 14

CHAPTER. 5.

15 16

CHAPTER. 6.

PRODUCTION 6.1 FINDINGS 6.2 RECOMMENDATION 17 18

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

Page 2

CHAPTER. 7.

ORGANIZATION STRUCTURE 7.1 FINDINGS 7.2 RECOMMENDATION 19 20

CHAPTER. 8.

CONCLUSION RESULT OF STUDY 21

BIBLOGRAPHY ANNEXURE .1. (MILESTONE ALONG OUR ROAD TO SUCCESS) ANNEXURE .2. (HERSHEY MERGERS & ACQUISITIONS LIST)

22

1 TO 5

1 TO 3

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

Page 3

TABLE OF PLATES
S.NO. TOPICS PAGE N.

PLATE NO.1

HERSHEY’S GROWTH CHART Source: www.hersheys.com

8

PLATE NO.2

GLOBALLY GROWTH CHART Source: Global Market Review Report

9

PLATE NO.3

MAJOR BRANDS AND PRODUCT LINES Source: www.hersheys.com

10

PLATE NO.4

HERSHEY’S INCOME CHART Source: Case -5 Hershey Foods Corporation

13

PLATE NO.5

2004 SALES CHART Source: Balance Sheets of Nestle, Mars etc.

13

PLATE NO.6

CHART OF HERSHEY’S EXPENSES Source: Case -5 Hershey Foods Corporation

15

PLATE NO.7

MARKET SHARE OF DIFFERENT PRODUCTS Source: www.investis.com

17

PLATE NO.8

ORGANIZATION STRUCTURE (FINDINGS) Source: Case -5 Hershey Foods Corporation

19

PLATE NO.9

ORGANIZATION STRUCTURE (RECOMMENDATION) Source: Self

20

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

Page 4

EXECUTIVE SUMMARY
Hershey,
Pennsylvania the home of Hershey Foods Corporation known as

Chocolate Town, USA, the air in this city actually smells like chocolate.

Hershey has grown from a one product, one plant operation in 1894 to a $ 4.4 billion company producing as array of quality chocolate, nonchocolate and grocery products.

SWOT Analysis to define the Hershey Strengths, Weaknesses, Opportunities and Threats.

Hershey market share is less than 10 percent, lowest among its competitor. So, Hershey should come up with new strategies in finance, marketing, production department and in organization structure to increase the market share and compete globally.

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

Page 5

OBJECTIVE OF THE STUDY

To Analysis the Hershey Food Corporation situation and suggest certain strategies department wise to overcome from the main threat i.e. competitor.

Suggest the certain techniques and strategies to increase the market share and to compete globally.

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

Page 6

1.1 BACKGROUND
Milton Hershey’s love for candy making began with a childhood apprenticeship under candy maker Joe Royer of Lancaster, Pennsylvania. Mr. Hershey was eager to own a candy-making business. After numerous attempts and even bankruptcy, he finally gained success in the caramel business. Mr. Milton S. Hershey Hershey has grown from a one-product, one plant operation in 1894 to a $4.4. Billion company producing as array of quality chocolate, non chocolate, and grocery products. The company markets confectionery and grocery products in over 60 countries worldwide, down from 90 countries a few years ago.

By 1901, the chocolate industry in America was growing rapidly. Hershey’s sales reached $662,000 that...
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