Hero Shot
Hero Shots & Photography for Lawyers
What is a Hero Shot?
A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear shot of you, looking like the competent professional that you are, speaks volumes about your ability to produce their desired results. This image can be used in multiple places and ways when marketing your Law Firm, from the hero image on your homepage slider to use in advertisements on other channels.
Why Are Hero Shots Important?
There has been a huge shift in the way that images are used online. In the past, it has been all about …show more content…
It makes good financial sense to make the investment in quality photography. We can recommend local photographers that we have worked with if you need assistance selecting a high-quality, affordable photographer. We can also work with your photographer to let them know what style and type of images we need for our online marketing efforts.
The Right Background- The background for your hero shot should be a solid, light color. Do not choose something the same color as your hair or your clothes, as we will remove the background for some uses. However, you will still want to use a professional backdrop, as we often use the full image for marketing purposes across the web.
Get A Full Body Shot- We are not looking for a head shot, we are looking for a hero shot! Try to get as much of yourself in the picture as possible, at least to below the waist. Don’t cut off shoulders, elbows, tops of heads, or any other body parts as that will limit our ability to use the images.
The Right Pose- We are looking for a “Power Pose”, something that exudes confidence and success. This is typically accomplished by standing with a slight turn in your body, and your face looking directly at the camera. Try several different poses that you feel comfortable with, such as your hands on your hips, down at your sides, and arms
What is a Hero Shot?
A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear shot of you, looking like the competent professional that you are, speaks volumes about your ability to produce their desired results. This image can be used in multiple places and ways when marketing your Law Firm, from the hero image on your homepage slider to use in advertisements on other channels.
Why Are Hero Shots Important?
There has been a huge shift in the way that images are used online. In the past, it has been all about …show more content…
It makes good financial sense to make the investment in quality photography. We can recommend local photographers that we have worked with if you need assistance selecting a high-quality, affordable photographer. We can also work with your photographer to let them know what style and type of images we need for our online marketing efforts.
The Right Background- The background for your hero shot should be a solid, light color. Do not choose something the same color as your hair or your clothes, as we will remove the background for some uses. However, you will still want to use a professional backdrop, as we often use the full image for marketing purposes across the web.
Get A Full Body Shot- We are not looking for a head shot, we are looking for a hero shot! Try to get as much of yourself in the picture as possible, at least to below the waist. Don’t cut off shoulders, elbows, tops of heads, or any other body parts as that will limit our ability to use the images.
The Right Pose- We are looking for a “Power Pose”, something that exudes confidence and success. This is typically accomplished by standing with a slight turn in your body, and your face looking directly at the camera. Try several different poses that you feel comfortable with, such as your hands on your hips, down at your sides, and arms