hero cycle
TABLE OF CONTENTS
S.No.
CONTENTS
Chapter 1
Introduction to the study
1.1
Brief overview of study
1.2
Objectives of the study
1.3
Scope & significance of the study
1.4
Limitation of the study
Chapter 2
Research Methodology
2.1
Universe
2.2
Simple size and sampling technique
2.3
Data collection
2.4
Tools of presentation
Chapter 3
Industry Overview
3.1 Past, present and future trends
3.2
Major Players and their respective market share
Chapter 4
Company profile
4.1
History
4.2
Vision mission and objectives of the company
4.3
Organizational structure
4.4
Product and services offered
4.5
Marketing strategies for customer satisfaction
4.6
Future plans
Chapter 5
Theoretical Perspective
Chapter 6
Finding And Analysis
6.1
General finding
6.2
Finding based on questionnaire responses
Chapter 7
Conclusion and recommendation
7.1
Conclusion
7.2
Suggestions
Annexure
Bibliography
Sample Questionnaire
Chapter 1 Introduction to the study
INTRODUCTION TO THE STUDY The project is all about measuring the customer satisfaction in Hero cycles. For the past few years every company is trying to satisfy its customers. The emphasis is on ways of retaining customers, then on attracting new customers. It is easy to attract new customers then to retain old customers. So, companies are trying to focus on this aspect of customer’s satisfaction. The sale of a product does not end with the sale transaction but it is the point at which the original marketing concept starts. The marketer has to see that whether the customer satisfied with that particular product/service or not. The post purchase behavior is important for a marketer. If there is any cognitive dissonance in the minds of the customers then that is enough to lose a customer. Keeping this in mind
S.No.
CONTENTS
Chapter 1
Introduction to the study
1.1
Brief overview of study
1.2
Objectives of the study
1.3
Scope & significance of the study
1.4
Limitation of the study
Chapter 2
Research Methodology
2.1
Universe
2.2
Simple size and sampling technique
2.3
Data collection
2.4
Tools of presentation
Chapter 3
Industry Overview
3.1 Past, present and future trends
3.2
Major Players and their respective market share
Chapter 4
Company profile
4.1
History
4.2
Vision mission and objectives of the company
4.3
Organizational structure
4.4
Product and services offered
4.5
Marketing strategies for customer satisfaction
4.6
Future plans
Chapter 5
Theoretical Perspective
Chapter 6
Finding And Analysis
6.1
General finding
6.2
Finding based on questionnaire responses
Chapter 7
Conclusion and recommendation
7.1
Conclusion
7.2
Suggestions
Annexure
Bibliography
Sample Questionnaire
Chapter 1 Introduction to the study
INTRODUCTION TO THE STUDY The project is all about measuring the customer satisfaction in Hero cycles. For the past few years every company is trying to satisfy its customers. The emphasis is on ways of retaining customers, then on attracting new customers. It is easy to attract new customers then to retain old customers. So, companies are trying to focus on this aspect of customer’s satisfaction. The sale of a product does not end with the sale transaction but it is the point at which the original marketing concept starts. The marketer has to see that whether the customer satisfied with that particular product/service or not. The post purchase behavior is important for a marketer. If there is any cognitive dissonance in the minds of the customers then that is enough to lose a customer. Keeping this in mind