Henkel Needs To Establish Research And

Henkel needs to establish research and development facilities to all their manufacturing locations for better results of their finish goods. By establishing these facilities they can improve the quality of their products on site in a very less time. Improvement in the quality of products and efficiency in customer service will enables them to gain more market share, means more profits. It might cost them huge capital investment cost in setting up those laboratories. It is important to invest in this section because if Henkel does not solve problem on a fast pace they might lose customers in such a competitive industry.
Acting fast on customers complaints and recommendations would also help Henkel to understand the behavior and satisfaction level of customers. Based on the customers feedback, Henkel can use that data base to execute their strategies and change their policies within and outside the company's . Henkel can use that data to motivate employees who are in direct contact with customers. Henkel can use this data to reward those employees who are on their best behavior of customer satisfaction.