Helvetica
Gary Hustwit’s film “Helvetica” is about typography, design and how the typeface affected people everyday life. The film shows us how the typeface became universally used and became a part of communication, psychology, designing, and history.
The film is so interesting but long, in the beginning of the film, an very detailed history of the typeface was presented. Some facts and details about the typeface in the following.
Originally this type face was designed developed by Max Miediger and Eduard Hoffmann in 1957 for the Haas type foundry in Munchenstein, Switzerland.
In the past, Helvetica type face was first under the name of” Neue Haas “in 1957 when it was first introduced and it was not that popular that time.
In the end of 1980, Helvetica getting to be known because a digital font named Arial” appeared and was introduced in 1990 and since then this font became popular and after a century the old name Helvetica became appealing again and in use.
Especially, it gained its popularity during the post war, Europe, when the companies were looking for a change because at that time it was the fanciest typeface among the others in that time, so the companies used it on their product to seek uniqueness.
The film describes the beauties and uniqueness of this typeface and how the type face was universal known.
The film interviews a number of well known and professional designers and theorists; the interview included Massimo Vignelli who found the directional signs for NewYork subway system. The film was debatable; some admired the typeface and others heated it around those who support the universal spread and use of the type face Helvetica and between those who seems to like the type but in the same time talk badly about it and those who refuse it from the start.
There are different type faces in the world but why only this typeface is important? In spite the typeface is well known and interesting but it is difficult to evaluate.
The film, some designers
The film is so interesting but long, in the beginning of the film, an very detailed history of the typeface was presented. Some facts and details about the typeface in the following.
Originally this type face was designed developed by Max Miediger and Eduard Hoffmann in 1957 for the Haas type foundry in Munchenstein, Switzerland.
In the past, Helvetica type face was first under the name of” Neue Haas “in 1957 when it was first introduced and it was not that popular that time.
In the end of 1980, Helvetica getting to be known because a digital font named Arial” appeared and was introduced in 1990 and since then this font became popular and after a century the old name Helvetica became appealing again and in use.
Especially, it gained its popularity during the post war, Europe, when the companies were looking for a change because at that time it was the fanciest typeface among the others in that time, so the companies used it on their product to seek uniqueness.
The film describes the beauties and uniqueness of this typeface and how the type face was universal known.
The film interviews a number of well known and professional designers and theorists; the interview included Massimo Vignelli who found the directional signs for NewYork subway system. The film was debatable; some admired the typeface and others heated it around those who support the universal spread and use of the type face Helvetica and between those who seems to like the type but in the same time talk badly about it and those who refuse it from the start.
There are different type faces in the world but why only this typeface is important? In spite the typeface is well known and interesting but it is difficult to evaluate.
The film, some designers