Healthy Restaurant Case Study

Good Essays
Sprout

The Effective Executives:
Stefan Van Gelderen
Rojan Hemmati
Anne Lee
Rachel Myers
Kalli Sagos
Deirdre Scudamore

BADM101
Carolyn Stern
April 10, 2012

1. Executive Summary

The North Shore is situated across the Burrard Inlet opposite Vancouver. It includes the City of North Vancouver, and the municipality of West Vancouver. With a combined population of approximately 90,000 residents we think that this is an ideal location to open up a Health Conscious restaurant called Sprout. We would like to open a restaurant serving locally produced and grown food while being as healthy and sustainable as possible.

We are exploring three possible locations for our restaurant: Deep Cove, Lonsdale Quay and Park Royal Village. In the Situation Analysis we are discuss each locations strengths, weaknesses, opportunities and threats.

The problem has been documented and an evaluation of the each location has been charted.
We weighted numerous different factors in each location including advertising, cost, competition, maintenance/upgrading, parking, and foot traffic. We weighted each criteria and after comparing and contrasting all three locations we decided upon the Park Royal Village as our ideal location. Although it was low in score on the cost, it provided us with other benefits such as foot traffic, parking, and an ideal building (as it is a newer building already set up as a restaurant it will not require extensive upgrading or renovations.)

2. Situation Analysis

Our group of Restaurant Entrepreneurs is looking to open up a brand new Health conscious Restaurant located on the beautiful North Shore which includes the City of North Vancouver, and the municipality of West Vancouver. We feel the North Shore is a perfect region to open up a Restaurant due to the ideal target market. Many residents and tourists are looking for healthy dining options. We strongly feel this will be an excellent addition to the collection of restaurants that the North Shore has.

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