Healthlite Yogurt

Topics: Sales, Customer service, Business process Pages: 11 (3327 words) Published: May 5, 2006
Healthlite Yogurt
Healthlite Yogurt Company is a leader in the yogurt and related healthy products marketplace in the U.S. Healthlite has corporate headquarters in Danbury, Connecticut and has several production plants in different states in the U.S.A. Healthlite has grown rapidly and is looking toward improving its business by making its sales and ordering processes more efficient.

Identification of Major Information Systems Issues
· Inefficient communications and systems enterprise-wide · Inefficient order process
· Inefficient reporting process between sales and corporate · Accounting discrepancies between sales and headquarters · Conservative nature of management and rapid growth of the company contribute to information systems inefficiencies · Management wants to reduce headcount by implementing a more effective system Analysis of Issues

The purpose of this analysis of issues is to provide an in-depth look at the major information systems issues and to provide ways in which Healthlite can resolve the problems identified above. The Organization Overview, Major Business Processes, and Analysis of Problems explain the inefficiencies in the systems. The Management Plan, Major Business Process Changes, Major New Technology Components, Steps to Handle Conversion, Quality Assurance Measures, and Organizational Impact sections address the ways to resolve these inefficiencies.

Organization Overview
In the following paragraphs, the overview of the Healthlite Yogurt Company will be discussed according to the listed categories: organizational structure, products, and major business processes. Organizational Structure

· Healthlite has corporate headquarters in Danbury, Connecticut and several production plants in New Jersey, Massachusetts, Tennessee, Illinois, Colorado, Washington, and California. · At the corporate headquarters, Healthlite has a central mainframe computer system to maintain most of the major business processes. In each production plant, a minicomputer system connects to the mainframe and receives customer orders and related information from headquarters. · Healthlite has experienced rapid growth for the past five years, and it also faces local competitors entering the market who offer faster delivery and lower price. · Customer files are maintained at corporate headquarters, and credit verification is determined there as well. This information can be transferred to the minicomputers in the local production plants. · Healthlite has 20 sales regions, each with approximately 30 sales representatives and a regional sales manager. Additionally, Healthlite has a 12-person marketing group at corporate headquarters. · Salespeople can retrieve and view customer information in the regional office to get customer data. However, they must mail manual sales reports to the corporate headquarters. Products

· The core products of Healthlite are yogurt and health-related products. Yogurt has a very short shelf life, and it must be moved very quickly. · Because Healthlite has a series of yogurt-based products, such as frozen desserts and low-fat salad dressing, it needs to adjust its share of shelf space in the grocery store to have more shelf space to display its new products. · Healthlite is also facing the pressures from local competitors, because local competitors are offering faster delivery from local production centers and are providing lower prices to capture the current market. Major Business Processes

Order Processing
The current ordering process is described in the following:
· The current system requires sales representative to generate customer orders and write hard-copy tickets to place orders manually through the mail or by fax to headquarters. Each ticket lists the amount and kind of product ordered by the customer account. Often, orders are delayed when the fax machines break down. · Approximately 20 workers at...
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