In this essay will assess, planning, implementing and evaluating a health promotion activity. The health promotion activity is going be based at binge drinking. The plan is key element of assembly on health assessment needs with target population identified supported by relevant epidemiology and demography alongside current national health policies.
A health assessment need is a systematic method for reviewing the health issues facing a population, leading to agreed priorities and resource allocation that will improve health and reduce inequalities. Health is state of complete physical, mental and social well-being, not merely the absence of disease. Importance of health assessment is to prevention, according to Naidoo and Wills (2005) state “that it is possible to intervene in a causal process and implies that there are particular risks to health that can detect and manage”. In other words to identify current needs and future health needs. Binge drinking is a heavy drinking session in which someone drinks at least twice the maximum recommended units of alcohol per day in one session. In many parts of the world, drinking alcoholic beverages is a common feature of social gatherings. Nevertheless, the consumption of alcohol carries a risk of adverse health and social consequences related to its intoxicating, toxic and dependence-producing properties. In addition to the chronic diseases that may develop in those who drink large amounts of alcohol over a number of years, alcohol use is also associated with an increased risk of death and acute health conditions. The harmful use of alcohol results in approximately 2.5 million deaths each year, with a net loss of life of 2.25 million, taking into account the estimated beneficial impact of low levels of alcohol use on some diseases in some population groups(WHO,2004). Alcohol consumption and problems related to alcohol vary widely around the world, but the burden of disease and death remains significant in most countries. Alcohol consumption is the world’s third largest risk factor for disease and disability; in middle-income countries, it is the greatest risk. Alcohol is a causal factor in 60 types of diseases and injuries and a component cause in 200 others. Almost 4% of all deaths worldwide are attributed to alcohol, greater than deaths caused by HIV/AIDS, violence or tuberculosis (WHO, 2004).
A recent research state that “Alcohol consumption related to the development of cancer in more than 350,000 people from eight countries. The researchers extrapolated the results to the general population and estimated that, across Europe, 10% of all cancers in men and 3% of all cancers in women could be attributed to alcohol consumption” (NHS,2011). From these evidence shows that increase of disease caused by alcohol consumption and requires attention to reduce the risks of disease worldwide. A data collected by WHO state “worldwide, about 11.5% of drinkers have weekly heavy episodic drinking occasions, with men outnumbering women by four to one”. Globally, 6.2% of all male deaths are attributable to alcohol, compared to 1.1% of female deaths. In UK 2007 24% of adults (33% men and 16% women) were classified as hazardous drinkers. 6% Men and 2% women were estimated to be harmful drinkers, the most serious form of hazardous drinking, which means that damage to health is likely (NHS,2009).Over all shows that male at higher risk of dying than woman in all regions and in the UK 40% of all drinking occasions by men and 22% by women. According to WHO (2004) use of alcohol is leading risk factors for male deaths in the age 15-59 age category, which most marked in the Caribbean, eastern Europe, Latin America and the Middle East. In systematic in England 2007, there were 6,541 deaths directly related to alcohol this has increased by 19% since 2001. Of these alcohol related deaths, the majority (4,249) died from alcoholic liver disease (NHS, 2009). From this number of death been...
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