Identify and describe a public health initiative in your area and ways in which the LAS could potentially link in with this. What is Health Promotion?
Health Promotion started from the Ottawa Charter which in 1986 set out the concept alongside five key areas of action, which are Building Health Public Policy, Creating Supportive Environments, Strengthening Community Action, Developing Personal Skills and Reorienting Health Services. (Practical Health Promotion 2008) The World Health Organisation (WHO) defines health promotion as ‘the process of enabling people to increase control over, and to improve, their health. To reach a state of complete physical, mental and social well-being, an individual or group must be able to identify and to realize aspirations, to satisfy needs, and to change or cope with the environment. Health is, therefore, seen as a resource for everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities. Therefore, health promotion is not just the responsibility of the health sector, but goes beyond healthy life-styles to well-being.’ Another definition used for health promotion, taken from the American Journal of Health Promotion 1989 (World Health Organisation) states ‘the science and art of helping people change their lifestyle to move toward a state of optimal health’
Page 1 Anonymity number 0233 In October 2009 the WHO 7th Global conference was held in Nairobi, it looked at the urgency of health promotion and one of the themes was looking at community empowerment. A social networking site was launched for the conference for advocates to participate virtually in the conference, this was called connect2change.org
Government Health Initiative and how the LAS link in with this There has recently been an outbreak of a new strain of influenza, Swine Flu H1N1....
Department of Health, The (21st October 2009)
Department of Health, The (4thFebruary 2010)
dh.gov.uk, > home > news (Swine flu information, Catch it Bin it Kill it 2009)
Flowchart for management of patients with flu-like illnesses( London Ambulance Service NHS Trust, July 2009)
Hubley J and Copeman J (2008) Practical Health Promotion, Polity Press Cambridge
World Health Organisation
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