My health education campaign is about eating 5 a day (fruit and vegetables) I want to promote this and get people from different social class to start eating healthy cheaper. Before doing my health campaign I had to find the appropriate approach that I was going to use, the target group and the resources that were available for me. When I was designing my health education campaign I made sure that I followed certain principles. I carried out a small scale health education campaign and I have used leaflets and posters to inform people about improving their health and preventing themselves from getting obese and other diet related chronic diseases. However the media (Radio and Television) are one of the best ways to inform people as these reach out to most people but this type of method was going to be expensive for me so I had to stick to leaflets and posters.
I will use the poster and leaflet to inform people about the dangerous that are involved by not eating healthy and the different types of disease they can suffer from. I will also include the good and the bad things about eating 5 a day.
P5 & M4
My health campaign links to a lot of different campaign that have been done by the government to promote 5 A Day for example Change 4 life. National, international and local campaigns must of the time they use mass media which include advertisements by the major health promotion agencies using television, radio, magazines or newspapers. For example some food packaging with the 5 A DAY logo for example the two squares that you see on packaging (orange juices) represent that if you drink the juice you would have two of your five a day.
The government has recommended that a healthy diet should include at least a variety of five fruit and vegetables a day. It was found that in 2004, 14 percent of men and 27 percent of women in England eat five or more portions a day, while only 8 percent of men and 6 percent of women consumed no fruit or vegetables. However the number of people eating fruit and veg increases with age. Among young people aged 16 to 24, 16 per cent of men and 18 per cent of women consumed an average of five or more portions a day. This compares with 32 per cent of men and 34 per cent of women aged 55 to 64 there has been a change in the British diet since the early 1970s. Men were more likely than women to be overweight (or obese), 67 per cent compared with 58 per cent. This compares with 58 per cent of men and 49 per cent of women ten years earlier. (www.statistics.gov.uk)
[pic]In 2007 31 percent of women and 27 percent of men consumed five or more portions a day people aged 16 to 24 years were the least likely and people aged 55 to 64 years were the most likely to eat five or more portions a day. This graph shows that in 2007 the average fruit and veg that was consumed a day was 3.6 for men and 3.9 for women. In 2007 around a fifth of children aged five to 15 consumed five or more portions of fruit and vegetables a day. More girls (73 per cent) than boys (63 per cent) correctly stated that the five portions of vegetables and fruits should be consumed each day. (bbc.co.uk)
An international health campaign that was held in Montreal featured a videogames that helped to promote physical well being for overweight people. A study that was done showed that overweight children who play exergames are less likely to continue to gain weight and this could also help to improve their aerobic ability. This conclusion was reached by separating two groups of obese children and subjecting only one to Wii Sports play sessions across twelve weeks, while the other group was left as a control. The government also launched a healthy living campaign in a bid to stem rising obesity rates in England. This campaign was done using the mass media approach; social marketing and it also used the victim blaming model. The campaign included television adverts warning people that too much body fat...
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