Health Campaign on Diabetes

Topics: Health care, Public health, Health disparities Pages: 6 (1812 words) Published: June 24, 2013
Health Campaign
Melanie Johnson
HCS 535
June 3, 2013
Beth Hale

Health Campaign
Health objectives and campaigns are designed to set the foundation for addressing health care issues prevalent across the nation. Diabetes is a disease that affects millions of people. Due to the complications that can often go along with diabetes, public health policies are implemented to clarify issues that will improve the health of individuals. As presented in the health campaign part one, there are numerous government agencies, which exploit health information on federal, state, and local levels to develop policies and allocate resources to programs and necessary organizations. Many models and systems are used to manage diabetes and bring forth long-term health impacts. The importance of these models and systems are significant to determine the prevalence of diabetes and in providing vital statistics and data associated with the disease.

The elements of assessment and planning are necessary to the success of health campaigns. Assessment and planning is integral to implementing goals and objectives. The health objective to “reduce the death rate among persons with diabetes” is one of many set forth by Health People 2020, which target individuals affected by diabetes (Healthy People 2020, 2013). The various stages throughout the health campaign process lay the foundation for target populations to receive knowledge on national and community levels to improve their overall well-being in regards to prevalent health care issues. Diabetes on National and State Levels

The Diabetes Self-Management Education (DSME) is the basis for individuals who desire to attain health-related outcomes associated with diabetes. “The National Standards for DSME are designed to define quality diabetes self-management education that be implemented in diverse settings and will facilitate improvement in health care outcomes” (Mensing et al, 2002, p. 141). On at national level, the Task Force was established to evaluate the standards and revise as necessary to reflect advances in technology and evidence- based practices. The Task Force reviews existing standards to detect issues that need to be evaluated more thoroughly. They also receive input from diabetes organizations and federal agencies, such as the American Diabetes Association, who utilize the national standards. (Mensing, 2002).

The prevalence of diabetes has increased tremendously over the last several decades. The dramatic increase in the incidence and prevalence of diabetes is due to the changes in diagnostic criteria and an increase in the interest in appropriately treating individuals affected by the disease (Render, Valk, Griffen, & Wagner, 2001). Between 1994 and 2001, the mortality rate among individuals with diabetes decreased by 5%. The decrease was due to improved treatments and continuous monitoring of chronic patients (Centers for Disease Control and Prevention, 2013). Community-Based Responses

An intervention plan operates for several main purposes. Intervention plans “provide rationale, a description, and an operational plan” for various diabetic management interventions (Stanhope & Lancaster, 2004, p. 213). The main intention of interventions is to affect determinants to improve healthy behaviors among individuals affected by diabetes. Every intervention designed with attention to specific characteristics is essential to the implementation of an intervention plan (Stanhope & Lancaster, 2004). Community assessments identify relative health care disparities that can be a risk to the quality of life to a community. Community members who participate in interventions during the assessment and planning phases of health campaigns will respond to community needs and promote a sense of community ownership (Bracht, Kingsbury, & Rissel, 1999). Diabetes support groups help establish compassionate relationships and eliminate communicational gaps...

References: Bracht, N., Kingsbury, L., & Rissel, C. (1999) A five-stage community organization model for
health promotion: Empowerment and partnership strategies
Centers for Disease Control and Prevention (2013). Diabetes public health resource. Retrieved
Healthy People 2020 (2013). Diabetes. Retrieved from
Mensing, C., Boucher, J., Cypress, M., Weinger, K., Mulcahy, K. et al. (2002). National standards
for diabetes self-management education
Renders, C., Valk, G., Griffen, S., Wagner, E. (2001). Interventions to improve the management
of diabetes in primary care, outpatient, and community settings
Stanhope, M. & Lancaster, J. (2004). Community & public health nursing (6th ed). St. Louis,
MO: Mosby, Inc
Thackeray, R. & Neiger, B. (2003). Use of social marketing to develop culturally innovative
diabetes interventions
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