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Health Belief Model

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Health Belief Model
Exercise adherence

In this assignment we will be looking at why people exercise and why they don’t. This assignment will also include what barriers there are to exercise and determinants of exercise adherence they include; personal, demographic, environmental and cognitive. We will also look at behavioural change models they are; transtheoretical model — Prochaska and Di Clemente; health belief model, theory of planned behaviour.

Why people exercise
People exercise for many reasons. For example, someone who is severely overweight may exercise to improve their health by shedding pounds. Others may exercise for appearance reasons, such as gaining a certain muscle tone. Some may exercise just to stay healthy as part of a dual role with diet.
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Originally developed in the 1950s, and updated in the 1980s, it is based on the theory that a person 's willingness to change their health behaviours is primarily due to the following factors: Perceived Susceptibility, Perceived Severity, Perceived Benefits, Perceived Barriers and cue to action.
Perceived Susceptibility
People will not change their health behaviours unless they believe that they are at risk. For example an individual will not quit smoking because they have not had any problems or been critically ill.
Perceived Severity
The probability that a person will change their health behaviours to avoid a consequence depends on how serious the individual considers the consequence to be. An example of this would be an individual who is obese not exercising because they think they will not have a heart attack or stroke and they will keep eating fatty foods and not reduce the risks of heart attacks.
Perceived Benefits
It 's difficult to convince people to change behaviour if there isn 't something in it for them. An example of this would be when an individual who needs to exercise but doesn’t want to because there is not a reward that they will want when they are done.
Perceived
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Being uninformed or under informed about the consequences of one’s behaviour may cause individuals to be in the Precontemplation stage. Multiple unsuccessful attempts at change can lead to deflation about the ability to change. Both the uninformed and under informed tend to avoid reading, talking, or thinking about their high-risk behaviours.
Contemplation
Contemplation is the stage in which people intend to change in the next six months. They are more aware of the pros of changing, but are also very aware of the cons. Individuals in the Contemplation stage are not ready for traditional action-oriented programs that expect participants to act immediately.
Preparation
Preparation is the stage in which people intend to take action in the immediate future, usually measured as the next month. Typically, they have already taken some significant action in the past year. These individuals have a plan of action, such as joining a health education class, consulting a counsellor, talking to their physician, buying a self-help book.

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