Health and Fitness: Healthy Out-of-Home Dining Choices
Assignment Background
Health and fitness have become increasingly important issues in the twenty-first century. With concerns about rising obesity levels and a greater understanding of the importance of good nutrition, consumers have been demanding healthier food options from their out-of-home dining choices.
Responding to the market – assignment overview
A local fast-food restaurant has recently been put into receivership and the receivers want to collect more information about the operating environment of this business ultimately to determine if it has a viable future or not. To do this they want to know the answers to 3 main questions. They have decided to tender a contract for a research company to get these answers and as luck would have it you have just started your own research company.
Food Receivers Inc, has put out a tender for research companies to provide answers to ONE of the following questions. Food Receiver’s Inc is very clear that it wants a different research company for each question so your bid only needs to address one of these questions.
1. What are the current attitudes and values of the general population toward the consumption of fast food and how can this be used to identify any opportunities or gaps in the market that this business could exploit?
OR
2. What are the issues related to quality productivity and professionalism amongst employees in this industry given the high reliance on casual and part-time workers who are often teenagers and who do not see these jobs as careers?
OR
3. How does the local community feel about this business, given that the previous owners have left people without jobs and suppliers unpaid for services? What do people think in terms of the social responsibility of this company and will it have any negative impact on the company for future trading business models.
The Assignment Task
You are required to pick ONE of these questions to focus on for your assignment. You are to write a bid to conduct
Health and fitness have become increasingly important issues in the twenty-first century. With concerns about rising obesity levels and a greater understanding of the importance of good nutrition, consumers have been demanding healthier food options from their out-of-home dining choices.
Responding to the market – assignment overview
A local fast-food restaurant has recently been put into receivership and the receivers want to collect more information about the operating environment of this business ultimately to determine if it has a viable future or not. To do this they want to know the answers to 3 main questions. They have decided to tender a contract for a research company to get these answers and as luck would have it you have just started your own research company.
Food Receivers Inc, has put out a tender for research companies to provide answers to ONE of the following questions. Food Receiver’s Inc is very clear that it wants a different research company for each question so your bid only needs to address one of these questions.
1. What are the current attitudes and values of the general population toward the consumption of fast food and how can this be used to identify any opportunities or gaps in the market that this business could exploit?
OR
2. What are the issues related to quality productivity and professionalism amongst employees in this industry given the high reliance on casual and part-time workers who are often teenagers and who do not see these jobs as careers?
OR
3. How does the local community feel about this business, given that the previous owners have left people without jobs and suppliers unpaid for services? What do people think in terms of the social responsibility of this company and will it have any negative impact on the company for future trading business models.
The Assignment Task
You are required to pick ONE of these questions to focus on for your assignment. You are to write a bid to conduct