Project Report on Head&Shoulders Shampoo
Melbin Maria Noble
Under the guidance of Prof. Dr.K.Gopalakrishanan Nair
DEPARTMENT OF BUSINESS ADMINISTRATION COLLEGE OF ENGINEERING
DEPARTMENT OF BUSINESS ADMINISTRATION
COLLEGE OF ENGINEERING
Certified that this report of the Mini project titled “BSNL Broadband Services” is a bonafide record of the work done by Melbin Maria Noble in this department as part of the MiniProject work to be done in the second semester of MBA in Dept. of Business Administration, College of engineering, TVM. Dr.K.Gopalakrishanan Nair, Prof. S. Sivakumar Dept. of Business HOD, Dept. of Business Administration,
College of engineering,
College of Engineering,
We would like to place on record our deep sense of gratitude to Prof. S. Sivakumar, HOD, Dept. of Business Administration, College of engineering, TVM for his invaluable help and guidance to shape this project in a symmetric way.
We also express our hearty gratitude to Dr.K.Gopalakrishanan Nair, for his opinion of intelligence, support and guidance which has resulted in the successful culmination of this project work.
We also express our sincere thanks to the 50 participants of market survey for providing us with adequate information for the completion of this project.
Melbin Maria Noble.
May 14th, 2010.
Hair Care industry 5 History of Shampoo Industry 7 The evolving Indian hair care industry 13 Procter&Gamble 16 P&G History 21 Head&Shoulders 26 Competitors 28 Market Study of Head&Shoulders 29 Consumption rate of shampoo by different users 29 Consumer’s way of knowing about Head&Shoulders 30 Consumer’s reason for buying Head&Shoulders 31
Head & Shoulder in different variants 32 Findings & Recommentations 36 Conclusion 37 Questionnaire 38 References 41
Hair Care Industry
The hair care market in India is valued at $700 million. It has registered a growth of 3.8% over the previous year. The hair care market can be segmented into hair oils, shampoos, hair colorants & conditioners, and hair gels.
Hair colorants & conditioners
According to A C Nielsen (the world's leading marketing information company), hair colorants, feminine hygiene, and baby care have accelerated growth in personal care market. Hair colorants are substitutes for hair dye to counter graying hair. Hair colorants indicate strong growth trends with a YoY (year over...
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