Contents TOPIC : “STUDY OF HDFC BANK CREDIT CARDS TOWARDS CUSTOMER” 1 1.Context /Background 3 2.Summary and literature review 4 3.Questions and hypotheses and justification 6 4.Summary of method 7 4.1:Research instruments 7 5.Ethics and Safety Requirements 8 6.Limitations 9 7.Implications 10 8.Research Timetable 11 9.References 12
STUDY OF HDFC BANK CREDIT CARDS TOWARDS CUSTOMER
Housing Development Finance Corporation Bank of India was incorporated in the year in August 1994 after the changes that were made by Reserve Bank of India, which is by allowing for the establishment of private sector banks in India.
This is an assignment made on the sales of the bank credit cards because this is a vast subject that is to be studied in a country like India. India is a large country with diversities, so the customer interaction with be different in each and every place, that may be the language, environmental factors etc.
According to my study I would like to suggest that the industries go through narrow phases like introduction, growth, maturity and declines. But these may vary from one place to another comparatively on interceptions and interpretations.
In India there a various banks like public sector and private sector banks. And today the private sector banks are giving a tough fight for the public sector banks so called government banks.
So considering all these factors I would like to discuss the topic credit cards of HDFC Bank Ltd because there is a tough competition and in this competitive situation how the customers can be satisfied with the bank. In today’s world of competition customer is the supreme for the bank so customer service and customer satisfaction are the main areas were the concentration is to be made.
HDFC Bank ltd has got various types of credit cards for different consumers. It has made a very good market catching plan by introducing different types of cards to different
References: Mehta, Subhash, “India Consumer Behaviour, Studies and case for Marketing Divisions”, 1997 Tata McGraw Hill Publishing Co., Ltd., New Delhi. Kotari C.R, “Research Methodology” Wiley Eastern Ltd., New Delhi Jean Pierre Jeannet, Hubbert D. Hannessey, “Global Marketing Strategies”, 2nd edition, Jaico Publishing House, New Delhi, 1999. Journals,publications,magazines and websites Ausubel, L,M. (1997), “Credit card default, credit card profits and bankruptcy”, American Bankruptcy Law Journal, Vol.71, pp Dunn, L.F. and Kim, T.H. (1999), An empirical investigation of credit card default, Working Paper, Ohio State University http://article.wn.com/view/2012/07/01/HDFC_Bank_aims_one_million_new_credit_cards_in_201213/ Credit Card Research Group (2001), Statistical Yearbook, Credit Card Research Group, London. Mackintosh, J (2001), The Financial Times, pp.4. Horne, S, Worthington, S