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Hcs 539 Healthcare Analysis Paper

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Hcs 539 Healthcare Analysis Paper
Healthcare Analysis
Carol Bloomfield
HCS/539
December 8, 2014
Andrea Linder
Healthcare Analysis
The mission of the Veterans Health Administration (VAMC) in Chillicothe, Ohio is to provide exceptional care and to be the provider of choice for all Veterans (U.S. Department of Veterans Affairs, 2013). It is necessary for the leaders of the VAMC to have an active marketing and business plan to increase the number of veterans served. Marketing and planning are essential to having resources to meet the future needs of the organization. One planning method to use is the use of the “4 P’s” of marketing. The four P’s consist of price, placement, product and promotion all of which are essential for organizations to evaluate when planning. This paper reviews how the “4 P’s” evaluation of the VAMC can improve the delivery of services to veterans.
The VAMC will need to consider the product offered by the VAMC and compare it to what the customer desires and needs. The brand of the delivery of health care services is in the “ICARE model” which is the motto for VAMC. In the ICARE model stands for I= integrity, C= commitment, A= advocacy, R= respect that reflects the culture and the goals of service delivery at VAMC. The mission and ethics of the VAMC are to delivery respectful care to those that have served our country. The use of the …show more content…
The VAMC serves some of the poorest counties in the state of Ohio. Learning who are customers are, what needs they desire, and where they desire to receive it is important to have a successful business and marketing plan. Marketing and serving Veterans in southern Ohio will look different from other locations. For the VAMC success, it is important to know the “4 P’s” of our business and have a keen understanding of our customers. Successful marketing to our customers will lead to increase in the number of Veterans choosing our facilities for care
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