Hcs/490 Health Care Marketing Information Matrix
University of Phoenix Material
Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
Source of Health Information Type of Health-Related Information Marketing Messages How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the source List at least one marketing message being communicated to the consumer within this information source. List one approach the consumer may use to verify the accuracy of the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view Example:
Information relating to the use of Zyrtec in the treatment of allergies Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example:
Use the product to assess whether it works as stated.
News Media of the Center of Disease Control
Retrieved from http://www.cdc.gov/ Information is accessible online relating to the latest diseases & illness outbreaks, emergency disease control, and preventative methods of controlling outbreaks. In 2001, CDC played a pivotal role identifying cases of anthrax, tracking exposures, and developing a response to treat the 32,000 individuals who were, or may have been, exposed. Review news coverage, and newspaper ads that confirm the pivotal role that the CDC had in responding to the anthrax
Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
Source of Health Information Type of Health-Related Information Marketing Messages How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the source List at least one marketing message being communicated to the consumer within this information source. List one approach the consumer may use to verify the accuracy of the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view Example:
Information relating to the use of Zyrtec in the treatment of allergies Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example:
Use the product to assess whether it works as stated.
News Media of the Center of Disease Control
Retrieved from http://www.cdc.gov/ Information is accessible online relating to the latest diseases & illness outbreaks, emergency disease control, and preventative methods of controlling outbreaks. In 2001, CDC played a pivotal role identifying cases of anthrax, tracking exposures, and developing a response to treat the 32,000 individuals who were, or may have been, exposed. Review news coverage, and newspaper ads that confirm the pivotal role that the CDC had in responding to the anthrax
References: Centers for Disease Control. Retrieved from www.cdc.gov on May 19, 2013 Genotype Corporation. Retrieved from https://www.aubagio.com/?s_mcid=ppcAubGen170 on May 19, 2013 National MS Society. Retrieved from http://www.nationalmssociety.org/index.aspx on May 19, 2013 The Office US Government site for Medicare. Retrieved from www.medicare/gov on May 19, 2013