Have Dad's Put Huggies To The Test

Introduction
When you imagine diapers and people taking care of babies, what do you think? I think of a young woman in her early thirty’s changing her son or daughter’s dirty diapers. This stereotype is so common within our society, as woman are depicted as caregivers and men are looked to as the “bread winners” for families. Huggies, a diaper and baby product company, tried to alter this stereotype in an another way but failed miserably. They’re pitch was “Have Dad’s Put Huggies to The Test,” which socially complicated a lot of things with their advertisement. The ad shows a middle aged man, who is shown to most likely be a business man.
The man is wearing a shirt and tie, with sleeves rolled up and tie loose on his neck. This alleged man is also holding a bag containing baby products, like a teddy bear and milk. This displays that the father is on the rush and just got back from a long day at work and now is “having” to care of his child. This ad is showing that the father is choosing his job over his child, displaying that he is a bad parent. As the commercial hit the media, Dad’s around the nation felt very insulted. If you’re a Dad, you’re not looked at as a caregiver to a family due to the lack of emotional support that woman
However, the stereotype isn’t completely false and Huggies could have been trying to expose the dads that aren’t completely there for their children. All of these things being explained, it can be inferred that Huggies is directing its ad towards fathers across the country to step up and be a better parent. With this company’s decision to incorporate a middle aged man in its efforts to promote their baby products, they created a completely new campaign towards men rather than the basic idea of a woman in their advertisements. The colors of this ad are truly the normal basic male colors and which is meant for one group of