Hasbro Strategic Review

Originally named Hassenfeld Brothers after its family founders, Hasbro was founded in 1923 and incorporated in 1968 when the name was changed to Hasbro Inc. Over the years Hasbro has made several changes in its core competencies in to being a top competitor in the toy and game industry. Hasbro has had success in acquire several key companies that have grown to reputable brand names throughout world. Hasbro is not just another toy company, in addition to their excellent reputation of their individual brands; Hasbro has held a good reputation for their compassionate activities in reaching out to families throughout the globe. Traditional Hasbro has given back to the community through charitable contributions to reach out to all stakeholders and show they really do care in “making the world smile”. Hasbro’s contributions to society have helped mold a positive corporate image that carries over into its products and services that consumer’s value. The company enjoyed a long run of family leadership until May of 2003 when Al Verrecchia was internally promoted to CEO and Alan Hassenfeld stepped down to remain on the board. As the new CEO of Hasbro Verrecchia will continue in executing the current goal of making the company consistently more profitable by improving earnings, reducing debt, strengthening the balance sheet, and investing in new product development geared towards growing core brands.
Companies that sell a product or a service for the consumer to use in leisure activities compete with Hasbro in the consumer recreation industry. This industry consists of companies involved in the design, manufacturing and marketing of a wide variety of products such as video games, movies, music, sports, and television as well as toys and games. Hasbro competes in a strategic group within the consumer recreation industry that consists of highly competitive companies involved in the design, manufacturing, and marketing of games and toys.
The toy and game industry which