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Has Cultural Events Become To Commersia

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Has Cultural Events Become To Commersia
Have cultural events become so commercialised that their true meaning and origins are lost, or should they be seen to be an emerging part of a culture that can initiate and foster modern cultural shifts?

AGAINST

Yes cultural events has become to commercialised –
The guardian (2012) states that events has become to commercialised, take the Olympics for example, Fatima white bread argues that years ago people would compete in the Olympic games to embarrass the ‘spirit’ of the games, to do what they were good at and to share that with supporting nations around the world. She states that the primary motivation was not money; it was winning and representing your country. And now suddenly people realised that by associating sportsmen with selling shoes you could sell a lot more product than you would without one. She also says that selling products/ and sports gear etc are used to much at events such as the Olympics

Other might argue that cultural events has lost its true origin through people going to events just on the pure bases of getting drunk and partying, without realising what there actually there to celebrate. Take mardi gras for example, over the years its true meaning was to come together to celebrate diversity in sexualities, although now according to Sienna Merope(2013) ‘Today, Mardi Gras is largely just a party’

Another issue that comes with commercialisation is the pure fact that they now feel the need to charge people for entry of cultural events, whereas before they used to be free events. Examples of this is mardi gras, the Olympics, ADD MOREEEEEEE

FOR
(BBC news Friday, 30 June, 2000, 12:50 GMT 13:50 UK Has sponsorship killed the festival spirit?)
Although we could argue that partying and getting drunk does not make the cultural festivals loose its true origin as getz (2007) defines a cultural celebration as ‘ a joyful occasion and special festivities to mark some happy event’ And some would say that is what new tourist go to festivals

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