Preview

Harvey Norman

Best Essays
Open Document
Open Document
3386 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Harvey Norman
MARKETING MANAGEMENT
(RODNEY WILLIAMS)
(LB5202)

Submitted By Ajit Jose Mathew Student ID- 12774704

Table of Contents

Contents Page

EXECUTIVE SUMMARY………………………………………………...............2
INRODUCTION…………………………………………………………………….3
MARKET SITUATION ANALYSIS……………………………….......................3
COMPETITOR ANALYSIS…………………….................................................4
MACRO ENVIRONMENT(PEST)....................................................................6 Political………….............................................................................7 Economical.....................................................................................7 Sociological.....................................................................................8 Technological..................................................................................8
SWOT ANALYSIS………………………………………………………................10
OBJECTIVES OF HARVEY NORMAN………................................................11
SEGMENTATION………………………………………………………….............12
Geographical...................................................................................12 Demographical................................................................................13 Behavioural.....................................................................................13
TARGET MARKET ANALYSIS…………………………....................................13
POSITIONING


References: Annual Report . (2012, June). Retrieved May 26, 2013, from Harvey Norman Holdings: http://www.harveynormanholdings.com.au/pdf_files/2012_Annual_Report_Final.pdf Carter, B Contingency Planning. (2011). Retrieved May 26, 2013, from Mind Tools: http://www.mindtools.com/pages/article/newLDR_51.htm Financial Statements For Harvey Norman Holdings Ltd (HVN) http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=HVN:AU (2012) Harvey Norman Holdings Limited. (n.d.). Retrieved May 27, 2013, from Invest Smart: http://au.investsmart.com.au/shares/asx/HARVEY-NORMAN-HOLDINGS-LIMITED-HVN.asp Harvey Norman Holdings Ltd - Premium Company Report Australia Harvey Norman Supports Australian Made Furniture. (2011). Retrieved May 26, 2013, from Harvey Norman: http://www.harveynorman.com.au/harvey-norman-supports-australian-made-furniture.html Marketinf Strategy Percival, G. (2012, March 1). Retrieved May 26, 2013, from http://www.irishexaminer.com/business/harvey-norman-bucks-trend-with-sales-growth-224178.html Reconciliation Action Plan
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Jc Penny
    • 765 Words
    • 4 Pages

    Jc Penny

    On April 14, 1902 James Cash Penney the founder and two partners opened the Golden Rule dry-goods store in the small town of Kenner, Wyoming. In 1907 Penney bought out his original partners and took on new ones, beginning with Earl Corder Sams. When the firm was incorporated on January 17, 1913 as JC Penny Stores Company, there were 34 stores in the American West. Penney then moved the company’s main headquarters to New York. Today Penny’s is engaged in marketing apparel, home furnishings, jewelry, cosmetics, and cookware. With all those things and for many years JC Penny has been a great retail store to buy your home goods. And in recent events there has been many bad decisions that have brought Penny’s into a financial bad place. Bring in Ron Johnson, not communicating with their strategy, and not having a good strategy plan.…

    • 765 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Hsc Task 2 Harvey Norman
    • 1091 Words
    • 5 Pages

    Hsc Task 2 Harvey Norman

    Harvey Norman Holdings Ltd is a public company in the secondary sector engaged in selling products for households and offices they include Electrical, Computers & Communications,…

    • 1091 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Lowes
    • 916 Words
    • 4 Pages

    Lowes

    Shown below is the format that your case analysis MUST be in. You should number and label each section and each item in each section.…

    • 916 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Jc Penny
    • 1009 Words
    • 5 Pages

    Jc Penny

    Jean L. Johnson, K. D. (2011). Strategie Culture and Environmenta lDimensions as Determinants of Anomie in Publicly-Traded and Privately-Held Firms. Business Ethics Quarterly. Philosophy Documentation Center.…

    • 1009 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Lowe's
    • 1533 Words
    • 7 Pages

    Lowe's

    A company analysis requires analyzing the history, motives, goals, values, management plan, and etc of the company. Company analysis compremises of several large components like a companies historical aspect, SWOT analysis, marketing analysis, and Management analysis. Lowes historical prospective consisted of provides consumers with satatsfaction and products for improvement and building all sections of their dwellings. SWOT analysis is a corporations strengths, weaknesess, opportunities, and strenghts in a certain time span. It was originated by Albert S Humphrey in the 1960s. Performing a SWOT analysis on Lowes provides an important aspect on corporations standing basis in the business world. Lowes has grown tremendously over the years. SWOT analysis provides provides the company with opportunity to improve and grow. SWOT analysis establishes a cycle which helps in the growth of the company, economy, and ultimately a nation. Marketing is the self-expression of a corporation. Marketing analysis is a necessity for businesses. To gain profit Lowes is trying to beat their competitors by marketing in new and different manner to attract customers, and develop customer loyalty. Proper application of all these factors and techniques to Lowes business strategy will lead to a successful Lowes corporation.…

    • 1533 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    jc penny
    • 437 Words
    • 2 Pages

    jc penny

    According to the article it seems the retail store we all know as JC Penny hasn’t been doing so well as far as their sales have been going which is something the public was probably unaware of. The article stresses how well they are doing and the come up they made however are they really making a come up. By the end of the year will they meet their sales needs? The article explains.…

    • 437 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Jc Penney
    • 2425 Words
    • 8 Pages

    Jc Penney

    JCPenney Company, Inc., a public traded company that has its common stocks traded on NYSE market under the ticker symbol “JCP”.…

    • 2425 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Nordstrom
    • 753 Words
    • 4 Pages

    Nordstrom

    Shop Mens Coats and Mens Jackets - Macy 's. Macy 's - Shop Fashion Clothing & Accessories - Official Site - Macys.com. Retrieved February 28, 2013, from http://www1.macys.com/shop/mens-clothing/mens-coats?id=3763&edge=hybrid…

    • 753 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Jc Penny
    • 1978 Words
    • 8 Pages

    Jc Penny

    JC Penney was once a fashion icon to children, young adults, and teens. Beginning in 1913 it currently operates over 1000 stores. Growing up my sister and I waited to go through their catalogue. We would circle everything we wanted. We would even get our hair cut the same way some of their models did. I went as far as crimping my hair because the model had her hair crimped. Every summer before school started my Grandma would take us shopping at Penney’s for new school clothes. This company is near and dear to my heart. However, even though it has been operating for 100 years it has started failing.…

    • 1978 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Nordstrom
    • 577 Words
    • 3 Pages

    Nordstrom

    Nordstrom is a classic case of how complicated and counterproductive the business becomes if a system is not properly designed or implemented. Nordstrom’s intentions were very good when they launched their customized piece rate compensation technique called “Sales Per Hour (SPH)” for the first time in the retail industry. Their plan was to motivate all the sale employees to think and act outside the box and earn tremendous customer satisfaction thus augmenting the sales. Their intentions were good but they haven’t really anticipated the problems that they faced due to this idea, thus failed to create a system which was fool-proof and awarding for the employees. For example, the SPH system was set such that the employee with higher SPH gets compensation more than the one with lesser SPH. But it doesn’t account for the quality of work done in order to create that particular sale. What if a customer worked more hours to generate lesser dollar amount to satisfy the customer? Does that mean that the sales clerk deserves less money than someone who does a less intense work to create more SPH?…

    • 577 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Nordstrom
    • 474 Words
    • 2 Pages

    Nordstrom

    3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success. Provide a detailed rationale.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Macy's
    • 528 Words
    • 2 Pages

    Macy's

    They analyze a large amount of different data points, such as out-of-stock rates, price promotions, sell-through rates etc. and combine these with SKU data from a product at a certain location and time as well as customer data in order to optimize their local assortments to the individual customer segments in those locations.…

    • 528 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Dollar General
    • 890 Words
    • 4 Pages

    Dollar General

    Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8, 2012…

    • 890 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Dollar General
    • 2251 Words
    • 7 Pages

    Dollar General

    The primary aim of this Memorandum is to determine if Dollar General currently uses the right strategies to maintain and sustain competitive advantage in this industry. In addition, Kenbex Consulting will be looking into the issue of how smaller firms in the retail industry, such as Dollar General, can stay and compete with larger companies such as Wal-Mart. To do so, Kenbex Consulting will be doing a detailed Industry analysis that includes Dollar General’s competitors, customers, merchandise and location. Ken Consulting will follow this by doing an in-depth company analysis, which involves understanding Dollar General`s business strategies. Finally, a detailed recommendation and implementation plan will be included to support and guide Dollar General towards getting a sustainable competitive advantage. The major issue with your company is sustainability and lack of investment in technology to grow and move your company forward.…

    • 2251 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Macy's
    • 563 Words
    • 3 Pages

    Macy's

    Consistency with the image of a brand is a vital approach that every company should follow, especially when it comes to online advertising. Macy’s is a store that uses consistent marketing techniques throughout all platforms and can be easily recognized based on the uniform typography and colors used in advertisements. Their social media sites, web site, and commercials all tie together to increase customer familiarity with the Macy’s brand. Macy’s does an exceptional job at projecting their desired image and portraying their marketing message to the public.…

    • 563 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics