Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis.
The type of case that this is an evaluation case. In this case, one of the major problems that will be the main focus is the simple fact that there have been five major presidents of Komatsu and some presidents have succeeded where some have failed. Looking directly into what made these presidents successful or not successful along with the evolution of Kamatsu are what the main focus is within the article.
List any outside concepts that can be applied: Write down any principles, frameworks or theories that can be applied to this case.
Ryiochi Kawai reinvented the ideals of Komatsu in order to be successful originally once he took presidency from his father. In 1982, Shoji Nogawa took presidency of Komatsu and started to begin years of decline. In 1987 Masao Tanaka was chosen to replace Nogawa as president and reinvented the ideals of the company once again. Then in 1989, Tetsuya Katadaonce again changed the focus of the company and allowed for changes that focused on the complete company growing stronger as a whole and not one individual dictating what to do.
List relevant qualitative data: evidence related to or based on the quality or character of something.
Ryoichi Kawai introduces the idea and purpose of a management-by-policy system and “Project A” to raise quality of Komatsu’s bulldozers to CAT’s level. Then he adapted PDCA cycle as a new system to improve quality.
Masao Tanaka ended price discounting and high pressure sales, but added the value to the products and ultimately increased their market value and he added a joint venture with Dresser where he combined the financing,