harry lindsol textbook case
1. Describe the competing business models of traditional textbooks and etextbooks. How do the customer value propositions of the two textbook formats compare? How are the profit formulas of paper textbooks and etextbooks different?
The business model of a traditional textbook noticed that they needed growth to keep up in the competing market so traditional textbook companies began to innovate from just a traditional textbook to now having add on to the books such as platforms. Textbook companies were faced with not only other traditional textbook companies but also etextbook companies, rentals, and students selling there books. The organizations have to continue to make sure that customer value propositions are met or they will begin to lose revenue. The business model of an etextbook begins with the demand for technology. Publishers began to realize that many college students are moving towards more electronic sources for convenience. Many publishers are now trying to get professors to move with the new trend of etextbooks. Especially since it save them much more money to produce the product.
The customer value proposition of the traditional textbook format are that traditional textbooks are valued more amongst students. Many students valued that with a traditional textbook they have ability to highlight and take notes in the margins of the book. Students also like that idea that they could sell their books back to the bookstore at the end of the semester and or purchase other used textbooks for a much cheaper price. Students also valued that they did not need the Internet and a computer to access their textbooks and also that these textbooks where available in their library. The customer value proposition of an etextbook format are also greatly valued amongst customers. Many customers valued that the price for an etextbook was less expensive. Customers value the convenience of being able to have their textbook or books on there everyday electronic
The business model of a traditional textbook noticed that they needed growth to keep up in the competing market so traditional textbook companies began to innovate from just a traditional textbook to now having add on to the books such as platforms. Textbook companies were faced with not only other traditional textbook companies but also etextbook companies, rentals, and students selling there books. The organizations have to continue to make sure that customer value propositions are met or they will begin to lose revenue. The business model of an etextbook begins with the demand for technology. Publishers began to realize that many college students are moving towards more electronic sources for convenience. Many publishers are now trying to get professors to move with the new trend of etextbooks. Especially since it save them much more money to produce the product.
The customer value proposition of the traditional textbook format are that traditional textbooks are valued more amongst students. Many students valued that with a traditional textbook they have ability to highlight and take notes in the margins of the book. Students also like that idea that they could sell their books back to the bookstore at the end of the semester and or purchase other used textbooks for a much cheaper price. Students also valued that they did not need the Internet and a computer to access their textbooks and also that these textbooks where available in their library. The customer value proposition of an etextbook format are also greatly valued amongst customers. Many customers valued that the price for an etextbook was less expensive. Customers value the convenience of being able to have their textbook or books on there everyday electronic