HARRODS MISSION STATMENT
Harrods the iconic London department store, has a wonderfully inspirational mission statement according to world architecture “To be the number one department store in the world for luxury branded merchandise through a combination of product, innovation and eccentricity, we aim to provide every customer with a truly unforgettable experience in our quintessentially British environment “
All business need to set objectives that should be achieved within a given time frame .when setting objectives it is very important to ensure that they are Specific, Measurable, ,Achievable, Realistic and time specific. Social media offers huge benefit, as it enables business to directly communicate to a worldwide audience. Because Harrods’s mission is to be number one Harrods would like to increase brand awareness so it has to set an objective “to increase the uses of social media as a form of internal communication a way of engaging with external environment by 5% in 12 months”.
HOW DOES THE OBJECTIVE INCLUDE THIS ELEMENT?
The objective is specifically states that Harrods would like to increase the use of social media. MEASURABLE
Stating the percentage 5% provides something that can be measured to show whether the objective has been achieved or no. ACHIEVABLE
Before setting the objective Harrods should study the environment to ensure if it’s achievable or not because objective is affected by environment. REALISTIC
IT resources and public relation which will support this objective have been carefully reviewed to ensure that a increase in social media for 5% in 12 month is realistic TIME
Deadline help to focus people and team by providing clear start and end dates .the objective must be achieved at the end of 12 month
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